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Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos. While it’s a great source of entertainment, YouTube has also proved itself to be a valuable tool for marketers. With a global user base of more than 2 billion people, it’s also safe to assume that your target audience is on the platform. In this post, we’ll go over key YouTube statistics you need to know in 2022 to help you succeed in your marketing efforts. YouTube Demographics Age Gender Geography What Different Generations Watch on YouTube How to Target the Right Demographic on YouTube 2022 YouTube Demographics Below, we’ll go over the most critical YouTube statistics that show marketers how global audiences are using the platform. General YouTube User Demographics 81% of U.S. adults say they use YouTube in 2021, up 8% from 2019. (Pew Research) YouTube is the second most visited website in
If you’re interested in pursuing a podcast advertising strategy to connect with millennial or Gen Z customers but aren’t sure if the right opportunities exist for your company, check out this list of podcast advertising stats. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. Then, you can work with them and leverage their expertise by sponsoring the content they’ve made. Alternatively, you could also create a native ad that aligns with their discussion topics. We’ll cover podcasting’s biggest marketing opportunities, where podcasting is headed, and the demographics who tune in the most. Table of Contents: Podcasts and Advertising Podcast Demographics Podcast Growth Podcast Listener Behaviors Podcasts and Advertising In 2022, 82% of marketers plan to continue investing the same amount or increase their investment in podcasts or other audio content. (HubSpot) Podcast ad spending is expected to hit $1.74
Technology advances at a pretty impressive rate. Things that are cutting edge today will feel outdated in six months’ time. Fostering a long-lasting business plan for a company that exists in a digital space is not easy to do in this context. Just when you think you’re getting on top of things, some new development comes along to push you back a few steps. Adaptability and an ability to embrace this reality is key if you’re looking to grow your business. One of the newest ways to do this is through software known as an ecommerce chatbot. Throughout this article, we’ll take a look at what they are and why you should be using them. What Is a Chatbot?Time SavingAccuracyCost SavingReturn on Ad SpendingAccessibilityMarketing StrategyAbandoned Cart RevenueIs an Ecommerce Chatbot Worth the Investment? What Is a Chatbot? In short, an ecommerce chatbot is software designed to simulate a conversation with
Labor Day marks the end of summer and the start of a huge sales opportunity. This article breaks down Labor Day emails, subject lines, and strategies to inspire your campaigns during this popular holiday weekend. When it comes to turning your email list into paying customers, staying relevant is a priority. One of the best ways to do that is to keep in touch on important holidays and special occasions, like Labor Day weekend. If your Labor Day email can make your customers’ lives better or easier, you’ll win a place in their minds for a long time to come. Read on to get inspiration for your Labor Day emails and learn how to use this holiday weekend to drive sales for your business. What Is Labor Day?Labor Day Email Examples20 Labor Day Email Subject Lines to Inspire Your CampaignsLabor Day Email Marketing Strategies That Drive Results What Is Labor
It happened just last night. The crickets changed their song. You know what I’m talking about; that ever-so-subtle shift in nature that says, “Yes, it’s hot right now, but autumn is coming… soon.” This, of course, makes me start thinking about the many things on my “to-do” list that I haven’t gotten done yet. Of course, there are the “must-dos” such as resealing the deck and taking the snowblower in for maintenance. But fall makes me think more about the stuff I’d like to do, or that I’ve been meaning to do. I mean, it’s Sourdough September; I should really get my starter going, so I can bake my own bread this winter. And while I’m thinking about things I haven’t managed to get done, I should probably get to work on making those candles I’ve been meaning to create since last year. After all, it is World Candle Month.
Email newsletters help start, grow, and maintain relationships with your customers. And it’s those relationships that keep them coming back for your products or services. But after the fun of summer emails, generating fall newsletter ideas can feel challenging. The good news is, fall is the perfect time to build connections with your audience. As the weather turns, people stay in and spend more time on their devices. This gives you a unique opportunity to catch their attention. This fall, find ways to start the conversation and build strong relationships with your customers. Read on to find out which holidays and special events, marketing tips, and creative content could boost your open rates, clicks, and sales this fall. Fall Holiday Newsletter Ideas Engage your readers this time of year by celebrating their favorite fall holidays. From Labor Day to Thanksgiving, find out how to stand out from your competitors and
DELIVTERMS: The (almost) weekly series here on Spam Resource that defines deliverability terminology. Today, I’m going to talk about DomainKeys Identified Mail (DKIM).What is DKIM? DomainKeys Identified Mail (DKIM) is an email authentication protocol. It is one of two different types of email authentication, the other being known as Sender Policy Framework (SPF). It uses a public/private key pair to generate a cryptographic signature for an email message, and the signature information is stored in a hidden “DKIM Signature” email header. The signature allows a receiving mail server to confirm that the message body (and various email headers) were not modified (that is to say, this is truly what was sent by the sender), and they also effectively identify the sender, when the domain name of the sender is the domain name used in the signature.A public/private key pair involves both a private key, which is a bit of information
What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Perhaps some people don’t want to show any biases that might deter any potential leads. Perhaps some may want to present themselves as strictly professional. Others may not care about their tone at all, but would rather focus on finding the right keywords to implement throughout their platforms. Some may not even realize just how robotic their brand’s voice really is. Either way, the truth of the matter is: humanizing your brand is no longer an option, it’s a necessity. People like making connections. They enjoy investing their time and money in people they know are on their side and can relate to. So in today’s highly competitive
Almost 5 billion videos are watched on Youtube every single day, and with that much traffic, it’s no wonder why marketers are extending their strategies to include YouTube ads. Brands have the opportunity to link commercials back to the products they’re selling and potentially increase their conversion rate. In this post, we’ll help you achieve those goals by teaching you how to share YouTube overlay ads and give you tips on how to run them successfully. Not all YouTube ads are short videos; overlay ads are a type of imagery that pops up on the video player as viewers watch their chosen content. Image Source They’re relatively small and inoffensive to the viewing experience and leave enough space to garner the attention of various potential customers. And making them isn’t a challenge, let’s get into it. How to Create YouTube Overlay Ads 1. Create a banner that fits the dimensions
Chatbots save time for your digital marketing, sales, and customer support teams. They also help build more meaningful customer experiences. So, how can your business make use of chat in your communications strategy? To give you some ideas on where to use chatbots and how to drive tangible business outcomes, we’ve collected the 17 best chatbot examples. Take a look! How to Use These Chatbot Examples in Your Conversational Strategy Chatbots are everywhere. WhatsApp bots, virtual assistants, SMS bots, Facebook Messenger chatbots — they help book appointments, choose the right pair of shoes, inform users of your opening hours, and much more. Wherever prospects and customers need instant assistance, chatbots come in handy. But let’s get more specific. Here are the most common use cases of chatbots: Marketing: creating awareness, sharing promo codes, engaging new audiences with interactive content, and generating leads Sales: helping prospects choose the right products, qualifying