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HubSpot: YouTube Demographics & Data to Know in 2022 [+ Generational Patterns]
HubSpot just released a interesting write-up:
Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos. While it’s a great source of entertainment, YouTube has also proved itself to be a valuable tool for marketers. With a global user base of more than 2 billion people, it’s also safe to assume that your target audience is on the platform. In this post, we’ll go over key YouTube statistics you need to know in 2022 to help you succeed in your marketing efforts. YouTube Demographics Age Gender Geography What Different Generations Watch on YouTube How to Target the Right Demographic on YouTube 2022 YouTube Demographics Below, we’ll go over the most critical YouTube statistics that show marketers how global audiences are using the platform. General YouTube User Demographics 81% of U.S. adults say they use YouTube in 2021, up 8% from 2019. (Pew Research) YouTube is the second most visited website in
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