Top Deliverability’s Blog
HubSpot: How to Humanize a Brand: 15 Best Tips for Humanizing Your Voice
- August 4, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published another interesting blog:
What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Perhaps some people don’t want to show any biases that might deter any potential leads. Perhaps some may want to present themselves as strictly professional. Others may not care about their tone at all, but would rather focus on finding the right keywords to implement throughout their platforms. Some may not even realize just how robotic their brand’s voice really is. Either way, the truth of the matter is: humanizing your brand is no longer an option, it’s a necessity. People like making connections. They enjoy investing their time and money in people they know are on their side and can relate to. So in today’s highly competitive
More here: How to Humanize a Brand: 15 Best Tips for Humanizing Your Voice
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