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Are you getting inundated with calendar spam? Are you annoyed that events from spammers show up on your calendar automatically, even if you didn’t accept the invite and RSVP to attend? Google now has a setting that will configure it to auto-add events to your calendar only if the invitation comes from someone you know. CNBC’s Ashley Capoot explains how to turn this on.
Mapp benefits from rising demand for support in multichannel marketing across all industries London, August 8th 2022 – Mapp, the international leading provider of insight-led customer experiences, has today announced strong financial growth in the first half of 2022, increasing business from newly acquired customers by 23% year-on-year. Cross-selling revenues have also more than doubled to 105% year-on-year in 2022. Mapp continues to grow from increased interest in delivering personalised customer experiences through actionable customer insights. Mapp solutions, which enable marketing optimisation and greater levels of efficiency, are also proving popular with both new and existing customers from various industries across the globe. In the first half of the year, big brands were acquired and relationships with existing customers were significantly expanded with brands including LloydsPharmacy, West Ham, PBSL and Sensilab in the UK and Imperial Fashion in Italy. In Germany, new customers include Morawa, Optiopay, and Koffer-Kopf. Mapp’s dynamic
Remember when we used to wake up bright and early and commute to the office five days a week? Thinking back, it feels like a distant memory of a time before Covid-19. But for some workers, the days of rolling out of bed and hopping on a computer from the comfort of home could be coming to an end. With the pandemic winding down, many companies like Apple and Google are going for a hybrid model, asking employees to come in a few days a week. But others, notably Tesla and Goldman Sachs, are requiring workers to come back to the office full-time. Despite studies showing that workers are happier — and more productive — when working from home, the possibility of a full return to the office looms over remote and hybrid workers. But will those employees rush back into the office when asked to? We did our own consumer
Video marketing isn’t “quick.” On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it’s essential to pick the best video marketing channels to leverage. However, since most social media channels are pivoting to video, it’s hard to know which ones are worth your time. Here, we’ll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Best Channels for Long-Form Video 1. YouTube In the social media sphere, YouTube feels like a steady ship in choppy water. In fact, it’s nearly impossible to talk about video marketing without mentioning the behemoth that is YouTube. Launched more than a decade ago, YouTube has kept a competitive edge against new players in the field, like TikTok and Instagram. But it’s not just an entertainment hub — it’s
YouTube has experienced explosive growth since it was founded in an office garage in 2005 and has since opened up avenues for brands and content creators alike. Check out these 2022 YouTube stats about the platform’s mobile usage, demographics, subscriber growth, ROI, and history. General Content ROI and Usage Mobile Demographics Subscriber Growth Usage History YouTube Stats Every Video Marketer Should Know in 2022 General YouTube Stats Image Source Over 500 hours of video are uploaded to YouTube every minute. (Statista) Over one billion hours of videos are watched on YouTube every day. “Baby Shark Dance” by Pinkfong Kids’ Songs & Stories is the most watched video on YouTube, with over 11 billion views since 2016. YouTube has more than 2 billion users. Based on a custom Nielsen meta-analysis, a full-funnel YouTube strategy drives 10% higher ROI compared to awareness advertising alone. (Think with Google) A recent study shows that
Email was ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey. But 70% of them also said their email workload had increased–and 45% are contending with more last-minute email changes than they have in the past. You may not have full control over all the demands placed on your email marketing team–but you can focus on ways to optimize your email workflow to gain more control over how much time, resources (and frustration) creating impactful campaigns can otherwise take. Read on for a few ways your team can use Litmus to streamline your email workflows and get the full value out of all the technology tools your teams rely on to create, review, approve and send your marketing emails. Make it easy for team members access the features they need Litmus capabilities span email design, development, email
Email SaaS onboarding has been an integral part of running and growing SaaS businesses. And yet, there are online marketers that have yet to realize its full potential. But what is email onboarding? And why do SaaS marketers love it so much? In this post, we’ll tell you everything you need to know about onboarding emails and provide tips on how you can convert more leads using this strategy. We’ll also provide examples of onboarding emails and explain what makes each one a good reference point. So let’s not waste any more time and jump right in. Why email onboarding mattersHow To Create Great SaaS Onboarding SequencesFigure Out Which Email Sequences You Need To IncludeKeep inactive users in mindHave a solid call-to-actionEmail onboarding mistakes to avoidDon’t send generic emailsDon’t send long emailsDon’t stick to using the same copyBest examples Why email onboarding matters Email onboarding is your first point of
Following your customers’ journey with your marketing emails can help extend your relationship. Learn more about the customer journey in email marketing. The post The Customer Journey in Email Marketing: A Guide appeared first on SendGrid.
Well, we were warned that this was coming. Hormel’s name is conspicuously missing from the latest news article, but it sounds like Shinsegae Food’s Better Meat is indeed moving forward with a vegan SPAM-like product, and going so far as to form a US subsidiary company to assist with those efforts. Read the story here, while asking yourself, was vegan SPAM the thing missing from your life?
With a fiercely competitive market, marketers everywhere are wondering how to make their brands stand out? Niche marketing strategy might be the answer they’re looking for. Discover what a niche marketing strategy is, how to develop one, and examples of these strategies in action from popular brands. Developing a Niche Marketing Strategy 1. Know your competition. Developing a niche marketing strategy is impossible without scoping out your competition. That’s because it’s crucial to understand your unique selling proposition — what you do that makes customers choose your company over another. Maybe you design ceramic dishware that can’t be found anywhere else, or maybe you’ve developed a tool that makes it easier for marketers to send emails. Whatever is it, find your specialty and craft a story around it. 2. Narrow down your niche market. Airbnb co-founder Brian Chesky is famous for saying, “Build something 100 people love, not something 1