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No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s journey. Because consumers are more informed and empowered than ever, it’s important to deeply understand your buyer persona and their journey so you can create content that helps them along that path while positioning you as an authority in your space. In this post, we’ll cover: The Buyer’s Journey and What It Means in Marketing Why It’s Important to Create Content for Each Stage of the Buyer’s Journey Content Ideas for Each Stage of the Buyer’s Journey Understanding the Buyer’s Journey in Marketing In most cases, with the exception of impulse buys, an individual begins their journey in an “unaware stage.” This individual likely fits the demographics of your ideal
90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. You can’t just build a brand with a great logo, quirky copy, and a pleasing palette. Audiences today are looking for something more. The Role of Social Media in Brand Building To successfully build your brand on social media, you can start with creating a great visual brand. But you can’t stop there. You need to dig deeper into your users and what they’re looking for online. Let’s talk about the big ideas that impact branding on social media. 1. Social media is where subcultures connect. While pretty much everyone you know is online, they’re not there to talk to just anyone. On
Looking for transactional email inspiration? We put together a list of the most important types of transactional emails along with examples to help you leverage this valuable real estate to its fullest extent! Transactional emails are an incredibly important aspect of email marketing. However, they’re often the most underrated and underutilized part of businesses’ email marketing strategies! Many companies treat transactional emails like obligations instead of opportunities. The result is an inconsistent email strategy where promotional emails get all the attention and transactional emails are largely an after-thought. This creates a brand discrepancy within your communications and wastes a valuable opportunity to engage customers. This problem is even more prevalent in small businesses where employees may lack the time or skills needed to create well-designed emails. However, the right email marketing platform makes crafting branded transactional emails super easy. But before that, let’s take a look at the underlying strategies
If your webpage is your store, and your email is your shop window, then your call-to-action (CTA) button is your amazing window display that draws people in. Needless to say, your CTA is one of the most important parts of your email, and if it’s hard to find, hard to use, or broken in any way, your subscribers aren’t going to click! Don’t worry, though. We’re here to help make sure your CTA buttons are bulletproof and can be seen by all customers, regardless of email client or viewing preferences.. In this blog post, we will dive deeper into the methods of crafting bulletproof buttons for your subscribers to improve the user experience—and your email campaign performance. Here’s what you’ll discover: What’s a bulletproof button? Button design best practices 5 coding techniques Conditional-padding button VML button Padding button Border button Padding + border button Advanced enhancements Email client support What’s
Last summer, as physical businesses began to reopen, analysts predicted one of the largest summer slumps we’d ever seen. And, when analyzing over 130,000 businesses, we certainly saw dips in engagement and conversion that affected some industries more than others. This year, we’ve seen a lot more of the economy open back up. But, unfortunately, businesses have still worried about which direction they’re going due to the rising costs of inflation and continued economic uncertainties. At this point, many business owners could be asking, “How do I stack up to others in my industry?” To help you, we collected data from more than 150,000 businesses to see how web traffic, conversions, and inbound leads were trending up or down MoM and YoY in July. Here’s what we learned: Editor’s Note: These insights are based on data aggregated from 150,000+ HubSpot customers globally between July 2021 and July 2022. Note: Because the data
After finding some shockingly bad advice out there on other websites (no, I’m not the type to name and shame), I thought that it might be a good idea to write up my own thoughts on what senders should do if blocklisted by Spamhaus, published over on the Kickbox blog.I could have gone into much more detail here, but my goal was do get a high level overview completed quickly, and I’ll probably include followups on other Spamhaus bits (like the DBL) in future posts. (And keep in mind that I’ve got a whole section on Spam Resource dedicated to Spamhaus.)
Want to know how to ensure secured embedded links when you send email? Learn how with SSL click tracking for optimal link tracking. The post How to Set Up SSL Click Tracking appeared first on SendGrid.
What happens after you send your email? Does it go to the inbox or the spam folder? Learn how seed testing provides the answers you need. The post The Power of Seed Testing appeared first on SendGrid.
Email marketing remains one of the most cost-effective forms of marketing, but it can also take up tons of time — unless you’re using email autoresponders. These are messages you can write ahead of time, effectively reaching your customers without interrupting a busy workflow. An email autoresponder is a message that’s triggered by a certain action, and chances are, you’re not using them to their full advantage. Here’s how you can use them to generate leads without lifting a finger. What is an email autoresponder in marketing? In email marketing, autoresponders are messages sent out automatically after being triggered by a customer action. Email generates an average $36 return on every $1 spent, and autoresponders help you stay on top of it while leaving you time to run your business. Used correctly, an email autoresponder can boost your marketing efforts by allowing you to streamline your email marketing campaigns. Because
Every day, we’re on the receiving end of a direct marketing campaign. We just might not know it. In this article, you’ll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it. The Benefits of Direct Marketing There are several key benefits to implementing a direct marketing strategy: Personalized messaging: With direct marketing, you can send highly personalized messages to your target market, increasing the likelihood that they’ll take action. Increased ROI: Because direct marketing is so targeted and specific, it often has a higher ROI than indirect marketing. Measurable: This approach is also measurable, which allow you to gain valuable insights on what worked, what didn’t, and what to do in the future. How to Create a Direct Marketing Strategy Now that you know the benefits of direct marketing, it’s time to learn how to create a direct marketing strategy. Here are the