Top Deliverability’s Blog
Data processed for profiling and marketing purposes must be deleted after 12 and 24 months respectively Among colleagues in our industry, there is a deeply rooted conviction that personal data processed for profiling and marketing purposes must be peremptorily erased 12 and 24 months after their registration, respectively. This conviction has its roots in the Italian Data Protection Authority’s “Loyalty Cards Measure” of 2005 : a measure that is still considered current, aimed at regulating certain aspects (including data retention times) related to the processing in the context of “loyalty” cards or cards that create a lasting relationship with customers for purchases and service provision.However, the above measure does not appear to be susceptible to application by analogy. Yet, many companies have understood these terms as mandatory for any processing carried out for marketing and profiling purposes, even outside the scope of “loyalty programs”. This is probably due to the…
By Marcel Becker, Director ProductAt the core of the mail team’s mission at Verizon Media is to build the best consumer email applications for our Yahoo, AOL and Verizon users. Period.We genuinely believe that our mutual customers deserve a unique experience which connects them to their passions. We want to enable them to discover the things which matter to them. We want to enable them to get the most out of their inbox.Part of that quest is breaking down walls and collaborating with trusted senders and brands. We believe that together we can create a truly exceptional environment and deliver on the vision to reduce clutter and increase relevance.We recognize that traditionally senders relied on tracking our customers’ behavior to understand when they open their email to inform existing features like “Send Time Optimization”. The goal of which is to increase the chance that our mutual customers will discover and…
Starting from May 4th, 2020 our Customer Service will be available: From Monday to Friday 9 am – 1 pm CEST 2pm – 6 pm CEST The services modalities will remain unchanged. For further information visit our support website. L’articolo Customer Service: new opening hours proviene da Contactlab.
With the upcoming bank holidays, we let you know that Contactlab’s Customer Service will not be available on: Monday, April 13th. Friday, May 1st. L’articolo Customer Service availability during the upcoming bank holidays proviene da Contactlab.
People are going to unsubscribe from your email list. It’s sad, but it’s guaranteed to happen. No matter how great your email marketing is, you’re not going to retain 100 percent of your subscribers. Studies have placed the average unsubscribe rate between 0.19 percent and 0.52 percent per email sent. That means if you have a 2,000-person list, with every email you send, you’ll lose an average of about four to 10 subscribers. So if you send eight emails a month, the numbers say you’ll be dropping at least 30 subscribers—and maybe even closer to 80. That feels disheartening. But… it’s not necessarily all bad news. Obviously you don’t want to hemorrhage the subscribers you worked so hard to get, but not all subscribers are equally valuable. In fact, some of them might even be having a negative effect on your email marketing efforts. So as counterintuitive as it sounds, it’s not always a…
The path has led us here For over 20 years, we have been helping companies design and manage customer-centric strategies. We have developed our product from a “simple” Email Service Provider to a Multichannel Marketing Platform, by adding, over time, direct channels (SMS, push notifications, Websites) and business systems used every day (social networks, CRMs, e-Commerce and many others).The idea behind these innovations was to create the best possible experience for end users by charting a brand-consumer journey consisting of measurable and effective touchpoints.In other words, our work has always been focused on designing, developing and implementing customer journeys. MagNews, today So far, the voyage has been long and complex, but also immensely rewarding and fulfilling.Today, we are giving MagNews a new design by following a vertical approach to building the customer journey.The first step is based on two fundamental concepts:communication campaigns become Journeys, or “containers” that hold all the assets, the…
We inform our customers that all Contactlab divisions are running as usual and that we are continuing to serve them with the same level of commitment, dedication and precision as ever. Our teams have been working from home for the past three weeks and on Tuesday 10 March – before the government’s official decision – we decided to close our offices temporarily. Customers can still contact us on our mobile phones, via email, and messaging and video services. We have suspended business travel and any work-related journeys. Our thoughts are with those who are assisting in this national emergency and we thank them for the incredible work they are doing. Together we will get through these difficult times and continue forth stronger than ever. We will keep you informed. With our warmest wishes, the Contactlab management team L’articolo #Covid19: Contactlab services are running as…
The wide range of systems available in today’s world means that integration is a necessity because every company uses different software in their day-to-day business, depending on their target sector.Management, logistics, inventory, production, distribution, sales, monitoring, marketing… to name a few Integrating company systems multiplies their value With this idea in mind, we made sure that MagNews, our customer journey platform, could connect and synchronize with external databases, CRMs, e-Commerce platforms, CMS, and other external applications.That’s because we understand that managing communications is part of a bigger picture: behind each email address, there’s a contact and there’s demographic and behavioral data, all of which can be aggregated to create a real, in-depth profiles.From this perspective, we quickly realized that connecting MagNews to other business management systems was crucial. As a result, we created MagNews connectors: apps, plug-ins, and add-ons that both enrich the platform’s offerings and also allow unified information management.A true control center for your company strategy.Today, we want to give you some…
Think about the last time you got together with your family. There was probably a pretty clear difference in the way family members of various age groups used technology, right? Even if you all spent quite a bit of that priceless family time staring down at your respective phones, grandma probably wasn’t the one glued to TikTok and it’s doubtful your teenaged nephew was loading up longform articles in The New York Times. These generational differences have profound implications for how brands utilize different digital marketing channels, including email. Understanding these variations is important for eCommerce email marketers in particular because email is a channel that’s heavily used across all generations. That makes age-based segmentation key: Effective engagement may depend on dividing your customers into generational buckets and then catering to their specific behaviors. However, nailing down exactly how email habits vary among age groups can be tricky. Often marketers encounter clichés—younger people don’t use…
Let’s refresh your memory We’ve already addressed the topic of the Customer Journey in a previous article. In short, it is a series of touchpoints that make up the journey from user, to unknown, and finally, to ambassador. The combination of these moments of contact forms the journey, on one hand and, on the other, creates a brand-customer relationship that, in the best-case scenario, will ultimately lead to customer loyalty. How do we map these touchpoints? The advantages of mapping the Customer Journey Mapping the journey is important in order to understand the path that the user will take and, therefore, to optimize interactions that can drive profits. Using the term “profit” in this case seems one-sided: the company earns a profit from the customer. In reality, we are dealing with a win-win situation: customers also benefit from this “mapping” because they receive a more profiled and personalized offer, which enhances the customer experience.We have already subdivided the main touchpoints of the Customer Journey into traditional, digital and external. Let’s briefly…