Top Deliverability’s Blog
HubSpot: 38 Podcast Stats That Advertisers Need to Know in 2022
- August 5, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published another engaging write-up:
If you’re interested in pursuing a podcast advertising strategy to connect with millennial or Gen Z customers but aren’t sure if the right opportunities exist for your company, check out this list of podcast advertising stats. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. Then, you can work with them and leverage their expertise by sponsoring the content they’ve made. Alternatively, you could also create a native ad that aligns with their discussion topics. We’ll cover podcasting’s biggest marketing opportunities, where podcasting is headed, and the demographics who tune in the most. Table of Contents: Podcasts and Advertising Podcast Demographics Podcast Growth Podcast Listener Behaviors Podcasts and Advertising In 2022, 82% of marketers plan to continue investing the same amount or increase their investment in podcasts or other audio content. (HubSpot) Podcast ad spending is expected to hit $1.74
More here: 38 Podcast Stats That Advertisers Need to Know in 2022
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