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When creating emails, we focus on building the best email for our audience. That often manifests itself in content curation before designing and creating the email. While we may agonize over subject lines, CTAs (call-to-action), and segmentation or personalization, there are some things we often forget: Email file size and email load times. And while they may have similarities, they are different issues which need to be taken into consideration. While not the sexiest of email topics, it’s critical to building the right subscriber experience. Besides the fact that Gmail clips messages over a certain size, your email file size can also determine the bandwidth needed to download and see your email. If your subscriber can’t see your email, or it takes forever to load on mobile, it’s unlikely they’re going to engage or convert. Read on to find out how to overcome your email file size and load times obstacles. What is an email
An email autoresponder is one way to take your customer experience (CX) to the next level. To help you decide what kind of automated emails you should set up, we’ve put together a list of the 10 email autoresponder examples that have the biggest impact on customer experience. Companies have become increasingly aware of the massive impact that CX has on growth, customer satisfaction, and retention. Here a few statistics that put the importance of CX into perspective: 76% of consumers are ready to go elsewhere if a brand doesn’t meet their expectations in terms of CX (Salesforce).75% of consumers are more likely to purchase from a company who makes them personalized offers based on their preferences (Forbes).81% of companies are set to compete mostly or completely on the basis of CX in 2019 (Gartner). CX refers to the feelings, perceptions, and impressions a customer gets every time they come
If you’re new to email marketing, you’ve probably noticed one thing: There are lots of different terms to get your head around. Email autoresponder is one of them. Chances are you’ve already used autoresponse emails personally. Think setting your ‘Out of office’ email before heading on vacation. In email marketing, an autoresponder works much the same way. But, with different use cases and end goals. Stay tuned as we break down: How an email autoresponder worksWays autoresponders drive email marketing goalsHow to set up a simple autoresponder with Sendinblue What Is an Email Autoresponder? An email autoresponder is a tool that sends an automatic email in response to a pre-defined trigger event. Today, most email marketing services offer some form of autoresponder feature. What differs between services is the level of complexity of this function — but more on that later. For now, just keep in mind: An email autoresponder
Ask any marketer responsible for copywriting about their writing process. You’ll quickly find out there’s no specific process to follow and little to no copywriting templates to guide you. Additionally, copywriting varies depending on your audience, purpose, and format. Copywriting for an Instagram post, for instance, is entirely different from copywriting for a blog post. At HubSpot, we know the struggle. Copywriting demands creativity, inspiration, and hard work, and it can be difficult to find all three, day-in and day-out. To help with writer’s block, we’ve put together a list of copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. Let’s dive in. 10 Copywriting Templates to Use in Marketing 1. Email Marketing First, you’ll need to determine what type of email you’re writing to ensure you’re speaking to the right audience. Coordinate with your team to see
Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets. By honing in on effective content marketing, you can do just that — and as a result, increase conversions, improve brand awareness, boost revenue, establish yourself as an industry leader, and more. Whether you’re just starting to devise a strategy or you’re refreshing your existing one, it never hurts to re-assess your process and come up with new ways to create and share the content your audiences want. In this guide, we’ll give you a birds-eye-view of content marketing, types of content marketing, content marketing examples, and how to get a strategy going. Content Marketing The definition of content
If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. Nearly 3.96 million of the world’s population is using social media, and researchers say that number might reach 4.41 million by 2025. As a result, influencer marketing has naturally become one of the most popular marketing methods. As target markets become younger and more digitally connected, influencers can help organizations connect with consumers where they are – online. By building influencer relationships, brands can leverage an influencer’s reach to achieve their marketing goals. But if you’re considering hiring an influencer for your brand, where do you even begin? It can be tricky to narrow down your goals, what type of influencer you want, and what goals you hope to meet with an influencer strategy. To help you narrow your search and ensure your
Sender Policy Framework (SPF) is one of two primary types of email authentication mechanisms used by email senders today (the other being DKIM). SPF is a “simpler” protocol than DKIM, in that SPF is based around a text record for your domain name that contains the IP addresses of the mail servers that are allowed to send mail on your behalf.You can lookup the SPF record for Spam Resource here, using my XNND DNS Tools website. As of this writing, that SPF record looks like this:ip4:213.138.100.131 ip6:2607:f2f8:a760::2 ip4:206.125.175.2 include:_spf.google.com -allIt contains two regular IPv4 IP addresses, one IPv6 IP address, and an “include” mechanism that references Google’s SPF record. Decoding this tells us that I want those three servers (with those three IP addresses) to be able to send mail using my domain name spamresource.com, and the “include” for Google is because I am a user of GSuite/Google for Business
Ever wondered if there’s such a thing as overtesting? Learn the answer and more from an email deliverability expert at Inbox Monster. The post Ask the Expert: Brad Van der Woerd, Head of Customer Experience, Inbox Monster appeared first on SendGrid.
The email marketing stats are in, and they all say the same thing: email marketing is well worth your time and energy. In fact, the average email has a return on investment of thirty-six dollars for every dollar spent. But not just any email is going to get you the results you need. Using professionally-designed email templates can help you create the perfect email template that gives you the power to bolster open and click-through rates while defining your brand. What is an email template? An email template is an editable template you can use to create a professional-looking email with ease. The perfect email template is styled to match your brand’s tone and vision. It might feature your colors or logo or have a specific language unique to your brand. The goal of an email template is to expedite the emailing process. Without a template, every time you wanted to send out an
The first time I was prompted with “Tell me about yourself” in an interview, I reeled off a canned spiel about how I love helping people – I was positive it would impress my interviewer. But after my cliched answer triggered a disappointed look on her face, I panicked. I ended up rambling about how “fun” I was, citing my time as the lead singer and guitarist for a Blink-182 cover band in the sixth grade as compelling evidence. Needless to say, I didn’t get the job. As the old saying goes, you never get a second chance at first impressions. So to nail your interview, learn how to answer the question, “Tell me about yourself.” What Interviewers Really Want to Know If you’re in the process of interviewing for a new role, you know how difficult it can be to find a unique and compelling answer to this common