Youtube Advertising
You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster video that’s sure to rake in hundreds—maybe thousands—of views. With all that time invested, you can’t stop at just embedding the video on the homepage of your website or sharing it on social media and hoping someone watches. Running YouTube ads on your videos is one way to make sure more of your target audience finds the content you’ve produced. And with new formats and tracking capabilities, you can also use this information to report on its ROI. In this post, we’ll guide you through YouTube ads—how they work, how you get paid, and best practices for growing revenue from your YouTube channel through advertising. By the end of this guide, you’ll be ready to launch advertisements across your YouTube channel as part of your overall YouTube marketing strategy. Let’s get
With more than 2 billion monthly users, YouTube can help businesses reach a huge audience. To use the platform as an efficient marketing tool, you’ll need to stay current on the latest YouTube ad specs. Wondering how you should format your ads? In this post, we’ll explore the requirements for YouTube advertisements by covering the following. What are YouTube Ads? The Types of YouTube Ads How to Make the Most Out of YouTube Ads Youtube is the second most active social media platform in the world, according to DataReportal’s global social media statistics. Creating ads specifically for this platform can help you meet your current marketing goals. Before you create your first ad, you’ll need to create an account (if you don’t already have one). Then, you’ll choose which type of advertisement you want. YouTube ads have a variety of different formatting requirements. Ad formats are determined by the advertiser
Almost 5 billion videos are watched on Youtube every single day, and with that much traffic, it’s no wonder why marketers are extending their strategies to include YouTube ads. Brands have the opportunity to link commercials back to the products they’re selling and potentially increase their conversion rate. In this post, we’ll help you achieve those goals by teaching you how to share YouTube overlay ads and give you tips on how to run them successfully. Not all YouTube ads are short videos; overlay ads are a type of imagery that pops up on the video player as viewers watch their chosen content. Image Source They’re relatively small and inoffensive to the viewing experience and leave enough space to garner the attention of various potential customers. And making them isn’t a challenge, let’s get into it. How to Create YouTube Overlay Ads 1. Create a banner that fits the dimensions
Imagine watching the Super Bowl without any commercials — or driving through a bustling city with blank billboards. Now imagine watching YouTube without ads. For some people, this is a reality. With YouTube Adblock, viewers can block ads from appearing in videos and on the webpage. This begs the question: should video marketers worry about ad blocking? Let’s learn more about YouTube Adblock, if consumers actually use it, and tips from real video marketers on how to get around them. Ad blockers may feel like a marketer’s worst nightmare. But there is power in understanding why people use them. Here are some quick stats: 48% of ad blocker users felt there were too many ads online. And 47% of users found these ads annoying or irrelevant. Think of your own experience — have you ever been bombarded with pop-up ads while reading an article? Or watched a video ad that…
Even if you aren’t completely sure what a pre roll ad is, odds are you’ve seen a few of them. Click on any YouTube video and, more often than not, a short advert will automatically play before the video. This is known as a pre roll ad. Here’s an example: For consumers, these ads can feel like a digital thorn in the side. But for marketers, these short adverts can pack a powerful punch in terms of brand awareness and ad recall. Let’s learn more about pre rolls ads, how to get these ads on YouTube, and look at some effective examples in action. There are three main types of pre roll ads on YouTube: Bumper: Available in select markets, bump ads are non-skippable, six-second ads. Skippable: In a skippable video ad, viewers are given a choice to skip the ad after the initial five seconds. In order to work,…
Back in 2007, a research firm estimated that the average person saw up to 5,000 ads a day. Fast forward to 2021, there’s no official number, but we can assume that number has probably doubled. I mean, you can’t stream a show or scroll on social media without being inundated with ads. On YouTube, in particular, we’ve come to expect at least one ad per video. The question is, which ads are consumers paying attention to? In this article, we’ll cover the top YouTube ads of the last two years and what made them so effective. Best YouTube Ads of 2021 and 2020 1. Amazon: “Alexa’s Body” At 78,344,440 views on YouTube, this ad had everyone’s attention. To promote its virtual assistant technology, Alexa, Amazon delivers a creative and hilarious ad featuring movie star, Michael B. Jordan. The ad starts out simply enough with a woman admiring Amazon’s Echo Dot.…