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In 2022, video is more important to consumers than ever before. Each day, we stream our favorite shows, watch YouTube videos to learn something new, or follow events, Q&As, and interviews via live video. While video isn’t going anywhere, it’s always expanding, changing, and evolving to fit consumer preferences and new platforms — and marketers must keep up. Here, we’ll highlight five research-backed ways video consumption habits are changing and how marketers can respond strategically. How Video Consumption is Changing in 2022 1. Increasingly, consumers are relying on marketing videos from brands. In the past, consumers would visit websites, look at online reviews, watch commercials, and maybe watch a few YouTube videos to learn about a product. Now, with video being accessible on every major social media network, they are learning to rely more heavily on this type of content in their research phase. According to HubSpot Blogs research, 66%
Yahoo is hiring! For Yahoo Mail alone, they’ve got thirty-three posted positions! Lots of opportunity to contribute to the Yahoo Mail backend, and I am reliably informed that it’s a good place to work.Look at all these possible jobs! Since the list is so long, I’ll just link you directly to the Yahoo Careers site, where you can search by “Brand: Yahoo Mail” to find these.Job listings include:Software Apps Engineer I/IISenior Software Dev EngineerSoftware Dev Engineer – Yahoo MailSoftware Engineer IISoftware Apps EngineeriOS EngineerProduct Marketing Manager, Yahoo MailSr. Manager, Production Engineering — Yahoo!Sr Software Apps EngineerSoftware Engineer II – Yahoo MailSoftware Dev Engineer IISoftware Dev EngSoftware Apps Engineer I – iOSSenior Software EngineerSoftware Dev EngSr. Product Manager, CommerceSoftware Apps Engineer II – iOSSoftware Dev Engineer IISoftware Development Engineer IISenior Android Engineer – Yahoo MailPrinc Software Apps EngineerPrincipal Software EngineerSenior Software Dev EngineerSr. Product Manager, Yahoo MailPrinc. Production EngineerSr. Product Manager
The line between marketing and digital marketing has blurred. Offline marketing was once considered “traditional” compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era. Radio ads became podcast sponsorships, billboards turned into web banners, and magazine spreads changed from ink on paper to pixels on a screen. The benefits of this digital transformation are countless. The ability to target the right audience and engage them into action – subscribe, consume, or buy, are just a few examples. Digital Marketing Specialties Are Endless Inevitably, as with any constantly evolving field, specializations change. Today, being a digital marketer is only the beginning. Once you are familiar with the basics, you can find your specialty and niche. Based on your interests and
With roughly 15 million active content creators on YouTube, it feels like almost everyone has a YouTube channel these days — so how can you make your channel stand out from the rest Fortunately, there are always new viral challenges that can help you find your audience, boost your engagement, and showcase your unique personality as a content creator. Some challenges can be done on your own and a few will need involvement from friends, family, or partners, but many challenges are interesting and fun to complete. Here are some of my favorites: YouTube Challenges You Can Do Alone Things Only 1% of People Can Do Good Things Challenge Surviving on a Penny Challenge Buying the First Five Things You See Recommended in Ads YouTube Challenges You Can Do With Friends or Family Who Wore It Better Whisper Challenge Best Friend Challenge Who Knows Me Better? Partner or Best Friend?
It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics. Before diving in, we’ve got an update to share: we’ll be reporting on email client market share in three-month increments moving forward. We’ll return in November to look at the shifts that took place from August through October 2022. In the meantime, you can head to our email client market share site, updated on the first week of each month. Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple’s Mail Privacy Protection (MPP) hides device
Christmas is both a great time for business and a chance to connect with customers. Add some cheer to your Christmas email marketing campaigns to warm your customers’ hearts and drive sales this holiday season. There’s no question that Christmas is a huge time for sales. In fact, consumers plan to spend an average of $998 on gifts and other holiday-related items. Christmas is also a time for giving and togetherness. For many who celebrate the holiday, Christmas is full of nostalgia and happy memories. Some of the best Christmas email marketing campaigns tap into these emotions to engage subscribers. This strategy is great for generating customer loyalty — 82% of consumers with a strong emotional bond with a company are likely to buy the same products again and again. To drive sales, boost open rates, and build stronger customer relationships, try getting into the holiday spirit! Here are a
Live chat is one of the most popular ways to engage website visitors, help customers, and boost conversations. Add chat to your website in a few easy steps — here’s how. What is live chat and why do you need it? Chat is now one of the most important tools for growing your business. Use it to improve user experience and provide customer support in real time. In 2022, adding live chat to your website has never been simpler. Get started with chat in just a few clicks — no technical skills needed. What Is Live Chat?Why You Should Add Chat to Your WebsiteHow to Add Live Chat to Your Website What Is Live Chat? Live chat is a digital communication tool that businesses use to interact with customers one-on-one. Anyone can add a live chat widget, or chatbox, to their website. Live chat tools allow you to connect with
Learning how to write a thank-you email is more than just good manners. It’s smart practice for any small business that wants to improve customer loyalty. A little acknowledgment goes a long way to inspire repeat business or donations. When you show partners and patrons just how much you appreciate them, they’re more likely to invest in the relationship. You may have mastered the art of gratitude in your personal life, but the small business thank-you email is slightly different. It can be hard to strike the right balance between personal and professional. Here’s how to do it well. When should a small business send customers a thank-you email? Small businesses depend on the goodwill of the community. You have to show appreciation to get it. Thank-you emails should celebrate new relationships and honor old ones — whether you’re a nonprofit or for-profit business. This means thanking customers after their first
It’s always good to take another look at email functionality through a security lens. Head on over to Krebs on Security to check out “The Security Pros and Cons of Using Email Aliases,” by the man himself, Brian Krebs. (And a side note to Brian: DALL-E can be great help and a bit of fun if you’re struggling to figure out what kind of graphic to include in a new blog post!)
Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. You might already be familiar with fiction or non-fiction ebooks, but what exactly is an ebook in the marketing industry, and why do they deliver such great results for marketers? In this post, you’ll learn: What is an ebook? Ebook Benefits What ebook file format should you use? How to Write an Ebook Ebook Ideas Ebook FAQs Let’s get started. 36 Free Ebook Templates – Download Now Download HubSpot’s 36 free ebook templates to create an ebook on PowerPoint, Google Slides, or Adobe InDesign. Ebook Benefits In 2021, ebook sales increased 38% for publisher HarperCollins, following a trend of increased revenue earnings for the company. Although this is a snapshot of