Multichannel Marketing
You no doubt know the increasing complexity of modern marketing technology all too well. It’s all due to the world — and fashion and retail in particular — becoming more complex by the second. But it doesn’t have to be this way. Find out how to simplify your martech stack now. Have a guess how many martech tools exist nowadays. Hundreds, thousands? The answer is almost ten thousand, 9,832 to be exact — and, of course, more are launching every day. Between 2012 and 2022, the number rose from 350 to where we are today — a growth of 2,738%. This evolution is driven by the emergence of new channels, higher customer expectations, shifting working styles, remote work, and other factors. There’s also another number to consider, though: 42% — that’s the extent to which marketers are currently utilising their martech capabilities, according to research from Gartner. And, this number
Retail and fashion brands are undergoing rapid change — with significant implications for their marketing technology. Here’s what we can expect this year. 2023 appears to be shaping up to be an interesting one, particularly for marketers in the retail and fashion sphere. With certain developments reaching a peak and new difficulties arising, technology needs to be front and center of all things marketing now more than ever. With this in mind, let’s take a closer look at four trends that will bring change to retail and fashion martech in the coming months: Hyper-Personalization Becomes the ExpectationThe Pendulum Stays Firmly on the Existing Customers’ SideSocial Commerce Is Going MainstreamFrom the Metaverse Back to Reality Hyper-Personalization Becomes the Expectation It’s certainly nothing new that consumers want to be treated as individuals. Impersonal bulk emails and recommendations completely at odds with our tastes and preferences are not likely to motivate us to
Christmas is both a great time for business and a chance to connect with customers. Add some cheer to your Christmas email marketing campaigns to warm your customers’ hearts and drive sales this holiday season. There’s no question that Christmas is a huge time for sales. In fact, consumers plan to spend an average of $998 on gifts and other holiday-related items. Christmas is also a time for giving and togetherness. For many who celebrate the holiday, Christmas is full of nostalgia and happy memories. Some of the best Christmas email marketing campaigns tap into these emotions to engage subscribers. This strategy is great for generating customer loyalty — 82% of consumers with a strong emotional bond with a company are likely to buy the same products again and again. To drive sales, boost open rates, and build stronger customer relationships, try getting into the holiday spirit! Here are a
Live chat is one of the most popular ways to engage website visitors, help customers, and boost conversations. Add chat to your website in a few easy steps — here’s how. What is live chat and why do you need it? Chat is now one of the most important tools for growing your business. Use it to improve user experience and provide customer support in real time. In 2022, adding live chat to your website has never been simpler. Get started with chat in just a few clicks — no technical skills needed. What Is Live Chat?Why You Should Add Chat to Your WebsiteHow to Add Live Chat to Your Website What Is Live Chat? Live chat is a digital communication tool that businesses use to interact with customers one-on-one. Anyone can add a live chat widget, or chatbox, to their website. Live chat tools allow you to connect with
Marketing is essential for small businesses. At least, it is if you want to increase your visibility and get more customers. The problem is, it’s easy to think that marketing costs an arm and a leg thanks to the sheer amount of tools, tips, and advice circling the internet. But it doesn’t have to be expensive. In fact, there are plenty of free high-quality marketing tools that can help you plan, streamline, and execute your marketing and get really great results while you’re at it. We’ve put together a list of some of the best free marketing tools to get you started. Free Email Marketing & List Building Tools Email is an essential channel for companies of any size so here are the top free marketing tools for small businesses to launch an email strategy. 1. Sendinblue Sendinblue’s free email marketing service lets you design beautiful emails with easy-to-use drag…
The biggest sales season of the year is upon us! While we tend think of Black Friday in terms of B2C, it doesn’t end there. In fact, it’s also a great time for B2B software deals—ones your small business can benefit from. Now’s your chance to invest in a whole a new software stack at heavily discounted prices. Don’t miss out on this opportunity. So, where are all these great deals at? Look no further. We’ve compiled a list of top SaaS tools offering discounts this November. Check them out and grab yourself a bargain. 2021 Black Friday SaaS Deals 1. Sendinblue Sendinblue is a complete all-in-one marketing software for businesses. Reach more customers and take your marketing to the next level with email, SMS, chat, CRM, marketing automation, and landing pages. Unlike most ESPs, Sendinblue lets you store an unlimited number of contacts so you can grow your email…