Design Templates
I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance. Being both a marketer and a customer in one, I naturally lean towards using icons. They are visually appealing, convey information and intent instantly, and make clicking effortless. But not all businesses use icons to their full potential. So, I scrutinized dozens of websites and apps and talked to industry experts who’ve witnessed the “iconicness” of icons to gather their insights. Explore how to use marketing and sales icons in the best ways possible. We’ll cover: Why use icons in marketing and sales materials? 5 Examples of Marketing and Sales Icons 7 Best Practices for Using Marketing and Sales Icons When Not to Use Icons Free Marketing Icons Free Sales Icons Why use icons in marketing and sales materials? Photography and typography are limited in business communication, and
Ever click on a website, take one look, and say, “Hm, that’s going to be a no,” and look for the exit button? For me, it’s usually because of three reasons: the site looks outdated, crowded, or hard to navigate. This is why visual hierarchy is so important in web design, as a bad website can keep visitors from gaining interest in your brand. Here’s an easy guide for understanding the key design principles of visual hierarchy to draw your audience in, keep them engaged, and generate conversions. Table of Contents What is visual hierarchy? What constitutes bad visual hierarchy? 7 Web Design Principles for Visual Hierarchy Examples of Good Visual Hierarchy Visual hierarchy affects what you look at and focus on in a design, whether it’s an image, graphic design, or web design. It’s a key player in information architecture (i.e., how information is organized and displayed for easy
Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. You might already be familiar with fiction or non-fiction ebooks, but what exactly is an ebook in the marketing industry, and why do they deliver such great results for marketers? In this post, you’ll learn: What is an ebook? Ebook Benefits What ebook file format should you use? How to Write an Ebook Ebook Ideas Ebook FAQs Let’s get started. 36 Free Ebook Templates – Download Now Download HubSpot’s 36 free ebook templates to create an ebook on PowerPoint, Google Slides, or Adobe InDesign. Ebook Benefits In 2021, ebook sales increased 38% for publisher HarperCollins, following a trend of increased revenue earnings for the company. Although this is a snapshot of
Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? It’s true, but landing pages don’t convert visitors to leads all by themselves. If they don’t have attractive and compelling offers behind them, they won’t generate the leads your sales team is looking for. That’s why it’s so important to create valuable content people want to download, and then package it in a way that’s visually appealing to your readers. An ebook is a practical content choice that delivers so much value to your audience that they won’t mind submitting a lead form to download it. WP Forms reports that ebooks are the most popular lead magnet amongst subscribers, with 27.7% of marketers using them. Adding ebooks to your content archive can be a worthwhile effort, but it’ll take work. While every step of creating an ebook is critical, a substantial
Whether it’s writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you’ve never done it before. Luckily, content marketing templates can make things easier. These templates can help with design and inspire you as you develop various processes to reach potential and existing customers. Instead of trying to master how to create every type of content in existence, cut down on the stress and inefficiency. Get inspired by our collection of free, customizable content creation templates. Below is a list of each type of content marketing template represented. Content Marketing Plan Templates Website Content Templates Content Writing Templates Design Content Templates Social Media Content Templates Email Content Templates Video Content Templates Content Marketing Plan Templates Content marketing involves delivering valuable information to your target audience. Templates make creating consistent content easier and provide a…
Think about the last time you flipped through a confusing instruction manual. Where does that piece go? How do these parts fit together? If the instructions are subpar, you get frustrated and wind up looking for an explainer video some random person posted online. If we can follow the storyline, we understand. If not, we get lost in the chaos. Information design aims to avoid confusion by presenting data in a way that’s easy to understand. As a marketer, information design makes it simpler to share complex ideas — whether you’re distributing an annual report or getting buy-in for a new campaign. In this post, we’ll walk through the basics of information design, how to put it to use, and the tools you need to start applying it to your work. Information design is integral to everyday life. For example, we follow a recipe to whip up a meal or navigate…