content
Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. While there are dozens of routes you can take when creating email marketing content that aligns with your audience’s preferences, we’re sharing some content inspiration that will ensure you’re sending compelling emails that your subscribers will look forward to seeing in their inboxes. While this list isn’t exhaustive, it’s full of effective and inspiring ideas to help you start creating an email program that meets your objectives, engages your subscribers and keeps your content fresh and exciting (regardless of your industry!). 1. The welcome journey Welcome emails — boasting the highest open and engagement rates in an email series — are the messages subscribers expect to see in their inboxes, especially after subscribing or making their first purchase from your brand. The welcome email is an opportunity for you to not
Whether it’s for a blog, a social media post, a YouTube video, or a web article, a solid headline can always catch a reader’s attention. Not everyone has the time to dive into the details of every story, which is why it’s important to learn how to write better headlines — the kind that draws readers in. Data gathered by the American Press Institute found that up to 60% of Americans simply read headlines to get a sense of what’s going on rather than investigate topics further. In the heyday of print newspapers, catchy headlines were essential to spark the imagination of readers. These days, headlines are a critical component of virtually any type of marketing strategy, whether you’re starting a blog, a video channel, or an email list. Why knowing how to write better headlines matters The purpose of a headline is to summarize a piece of content in the
Learning how to write a thank-you email is more than just good manners. It’s smart practice for any small business that wants to improve customer loyalty. A little acknowledgment goes a long way to inspire repeat business or donations. When you show partners and patrons just how much you appreciate them, they’re more likely to invest in the relationship. You may have mastered the art of gratitude in your personal life, but the small business thank-you email is slightly different. It can be hard to strike the right balance between personal and professional. Here’s how to do it well. When should a small business send customers a thank-you email? Small businesses depend on the goodwill of the community. You have to show appreciation to get it. Thank-you emails should celebrate new relationships and honor old ones — whether you’re a nonprofit or for-profit business. This means thanking customers after their first
Your digital marketing strategy is built around getting noticed online. And, just like you wouldn’t try to get everyone’s attention in a crowded stadium by yelling without a microphone, you won’t draw attention to your digital platforms with just one type of content. That’s where curated content comes in. Curated content goes beyond reposting and sharing from other social feeds. It involves strategy and finesse. To get the most out of content curation, it’s not enough to know how to curate content. You need to know the best practices for curating content and how you can use content curation to boost your credibility and enhance your social media presence. What is curated content? You’re probably sharing content from other brands and people you follow on social media to offer your followers a richer experience. Curated content takes this idea a step further. Instead of sharing engaging posts you’ve stumbled upon in
The excitement that can be created by a simple announcement email is often overlooked by small businesses. Of course, we’ve all seen the big product launches created by the likes of Apple and Nike but what can a small business do when they have a new product? Or what about just when something new and exciting is happening with their business? That’s where the announcement email can come into play. Whether you have a new digital update to your app, there’s a new employee behind your counter, or you’re starting a new annual fundraising event, an announcement email is the best way to share that information with your contacts. What is an announcement email? An announcement email is a marketing tool used to announce anything that is new to your business or nonprofit. And while that’s pretty self-explanatory, i.e. something new should be announced, announcement emails can, and often do
Storytelling marketing is all about engaging your audience and deepening their relationship with your brand. The power of storytelling is timeless. As a marketing strategy, it probably dates back to the cavemen. Gronk persuaded Zug to trade for his bearskin by telling the heroic tale of how he felled the animal. People want to hear a good story. In some ways, they need it. Stories help us make sense of ourselves and our worlds. Storytelling is an important skill — and it’s one that you already have hard-wired into you. You just need to activate and refine it. What is storytelling marketing? Storytelling marketing is the art of communicating your brand’s goals and engaging your audience through a story. If you break the term down into its elements, each one tells you something important about how to make it work for you: Story. Give an account of significant moments, aspirations, outcomes, and