ideas
A whole new year. And it’s time to decide what you’re going to do with it. With days like Motivation and Inspiration Day (Jan. 2nd), and National CanDo Day (Jan. 4th), there are plenty of days to celebrate and focus on getting things done this month. Starting with New Year’s Day (Jan. 1st), people start talking about the New Year’s resolutions they’ve made, and marketers everywhere will be talking about planning an entire year’s worth of marketing now. And I’m no exception. Yes, marketing takes time and effort. And, you’ll have a greater chance of success if you use an online marketing calendar to plan your marketing strategy in advance. But it doesn’t have to be difficult. The most important thing to remember is that your marketing plan is a living document. (Tweet this!) Right now, it needs to be a basic roadmap for where you want to go and
Nobody likes missing out on something big. Make sure you’re planning your holiday promotions ahead of time, so you’re not late to the party! With holiday retail sales reaching over $886 billion in 2021, your business cannot afford to miss out this holiday season. So let us show you how to create some great holiday promotions and get the word out with professional holiday email templates. In this article, we’ll give you eight great holiday promotion ideas, plus tips for how to make your promotions a success this holiday season. Holiday promotion ideas to help you sell more 1. Try an early bird offer This 3 Kittens Needle Arts Small Business Saturday email campaign encouraged customers to come out and shop with them by thanking them for their patronage. In addition to serving tea and treats, the yarn store held a special poinsettia giveaway for the first 25 customers who
Running a discount during the holiday season is a great way to draw customers into your store and boost sales during this busy time of year. But it’s not the only way to offer something of value to your customers during the holidays! If you want to run a successful holiday promotion, without discounting your product, consider one of the seven holiday value ideas below. 1. Free gift wrapping I can’t tell you what a great holiday value this is! While I used to enjoy wrapping each and every gift with love and care, between pets that want to play in the wrapping paper and ribbons and spying eyes from kids of all ages, it seems to have become an impossible task these days. For me, free gift wrapping is a lifesaver! And I’m not alone. Besides just not being able to get it done, there are a lot of
It’s a well-known fact that real estate slows and grows according to the season. Things heat up in the spring, sales hit their peak during the summer, and then rapidly fall as winter approaches. This pattern makes it easy to plan ahead, but it can also spark complacency, which is evident as Thanksgiving draws near. Anticipating the holiday season and accompanying slowdown, some agents reduce their outreach efforts and approach to Thanksgiving real estate transactions. It’s easy to feel discouraged by seasonal trends, but that doesn’t mean you should give up during the cooler months. Thanksgiving real estate success stories are possible — these victories simply require a change in strategy. The benefits of Thanksgiving real estate marketing Each real estate season comes with unique opportunities and challenges. As Thanksgiving draws near, real estate professionals are more aware of the difficulties that lie ahead. This negative focus can prevent you
In the United States, holiday shopping is good for business. On average people spend $843.4 billion during the holiday season. And Cyber Monday (Nov. 28th) has become a popular holiday kickoff for ecommerce. This year it’s expected to top $11 billion in sales. Hosting giveaways throughout the weekend or even earlier in November is a successful strategy to capture these shoppers and draw them into your ecommerce store. The trick is to choose your resources carefully and to be specific about the giveaway parameters like location and timing. Use these Thanksgiving giveaway ideas to jump-start your promotion strategy and draw business to your site. Why you should host a Thanksgiving giveaway Interactive marketing is memorable. It helps generate leads and gets more engagement than traditional social media posts and other content. This type of marketing is aimed at building relationships with customers rather than simply trying to get them to
The holiday season is a crucial time for fundraising because 31% of annual giving happens in December, but it’s also a time when your audience is most overwhelmed by sales and nonprofit messaging. And while everyone else is planning their holiday meals and gift-buying strategies, you’re looking at your accounts and wondering if you’re going to have enough money and resources to keep the doors open next year. To make sure you have enough, you need to find a way to connect with potential donors quickly and inspire them to make their donations now — instead of waiting until the end of the year. You can do that by leveraging Thanksgiving and Giving Tuesday. Thanksgiving is the perfect time for gratitude messaging — people are in a giving mind-frame, and you can incorporate the Giving Tuesday program into your campaign. Elements of a great Thanksgiving appeals message To craft an
Thanksgiving is not only a time to spend with family and friends being grateful for what you have, but it’s also the unofficial kickoff to the holiday shopping season. It’s currently estimated that approximately 158.3 million people will shop online this Thanksgiving weekend. As a small business owner, you don’t want to miss out on what is arguably the biggest shopping weekend of the year. Capture this audience early and get them ready to log on to your store with these Thanksgiving marketing ideas. 10 Thanksgiving marketing ideas to promote your store Large retail chains with robust marketing budgets offer and promote Thanksgiving discounts. And, while it may seem intimidating, you can compete with large businesses. Running your own Thanksgiving promotion can offer a local alternative to a big box store for holiday shopping. Online marketing through email, social media, and paid ads, can help you get the word out.
Halloween may not seem like a golden opportunity for catching customers — it’s not often associated with major shopping seasons like Christmas or back-to-school. But, even with lingering pandemic-related restrictions in place, the National Retail Foundation reported that the average American spent $103 on candy, costumes, and decorations in 2021 and estimated that the country spent a total of $10.6 billion on the holiday. And Halloween promotions can help you get in on this spending. You might feel intimidated competing with large corporations for Black Friday and other holiday shopping revenue, but Halloween gives you the chance to cash in on holiday spending with less hassle. Even if you don’t sell Halloween-themed merchandise, you can still take advantage of the holiday by creating themed branding around this popular shopping season. How Halloween promotions can benefit your business It seems like Christmas creep happens earlier every year, and you might be
Many nonprofit organizations need to fundraise constantly, and yours is probably no different. You likely do at least one big push for donations at the end of the year, corresponding with local matching programs and tax deadlines. But hosting smaller fundraising events keeps your organization in the public eye, and it can lead to a steadier stream of revenue than one large outreach effort can provide. Tying fundraising into Halloween with themed events lets you catch donors before they get started with their holiday spending. Not sure what to do for Halloween? We’ve got some Halloween fundraising ideas that will give your nonprofit a boost and let you have fun with your donors. Why your nonprofit should consider a Halloween fundraiser In 2021, Americans spent over $10 billion on Halloween candy, costumes, decorations, and gifts. And a fundraiser is a good way to get in on Halloween spending and reach
Crisp weather and warm spices make fall a cozy time of year, exactly the kind of atmosphere to encourage people shopping for a new home to imagine themselves curling up by the fireplace in a new abode. The trick to real estate Halloween marketing is to blend the holiday’s fun with the season’s warmth. A sense of playfulness will help leads connect to and remember you. While real estate sales traditionally peak in the summer and fall off as we move into winter, you can use this transitional season to generate leads. The spooky season offers you the perfect excuse to get in touch with former clients, too, increasing the likelihood of referrals and repeat business — so crucial to the real estate industry. Don’t be scared — give these 10 real estate Halloween marketing ideas a try. Did you know? Constant Contact offers a corporate account option designed for