Top Deliverability’s Blog
There’s no denying the power of the holidays for bringing out the spirit of giving, but the fall months can be just as valuable. If you’re struggling to come up with fall fundraiser ideas, consider the range of special events that mark this festive time of year: back to school, Oktoberfest, and Halloween, to name just a few. As you seek new ways to boost donations, keep digital and in-person opportunities in mind. Both hold the power to attract new donors while also improving engagement among long-time supporters. To help, we’ve highlighted a few of the most compelling fall fundraiser ideas that will get donation levels up long before the holiday season arrives. 1. Back-to-school dance party If your organization caters to families with school-age children, why not celebrate the start of a new school year? As kids head back to school, they will be excited for new beginnings —
Hey, Pardot users! Looking for a recorded webinar that covers on deliverability best practices, how to maximize deliverability success when sending via the Pardot (aka Marketing Cloud Account Engagement) B2B email platform? Well, we’ve got you covered right here at Spam Resource. On August 24, 2022 Ben LaMothe hosted a Tampa Pardot User Group meeting, and invited me to attend. We talked about how best to keep a clean house (meaning clean data) in Pardot, what your options are for data cleanup, as well as touching on deliverability best practices and how to use Pardot’s built-in features to help boost your engagement and, by extension, boost your deliverability success. Check out the recording below, and don’t check out Ben’s Pardot tips and tricks blog at PardotGeeks.com and his recent article for DemandGen on this very topic.
Podcasts have become increasingly popular over the years for a variety of reasons. As more people work from home, listening to podcasts helps them feel like they’re a part of a discussion among friends. Podcasts are also easily accessible and can be listened to anywhere, whether you’re on a long commute or a quick jog. As podcasts become more relevant, more seem to be published every day — so if you’re interested in starting one, you’re probably wondering how to grow your podcast audience and stand out above the rest. Fortunately, there are many simple steps you can take to expand your podcast’s reach. From leveraging email marketing to networking with other podcasters, growing your podcast doesn’t have to be a challenge. Let’s explore several different tasks you can do to find your audience. Submit your content to every podcast app and directory. Have a target audience. Add video to
It’s no secret that individuals who hold a bachelor’s degree or higher are more likely to find employment and earn higher incomes than those who don’t. But did you know that earning a certification can follow this same trend? Given the rate at which new digital marketing technologies and software are developed, it can be overwhelming to learn through blog posts and ebooks alone. That’s where self-paced online courses come in — but which do you choose? Below are the best free online courses you can take to strengthen your digital marketing skills. Content Marketing Social Media Marketing SEO Marketing Email Marketing Web Development and Site Design Online Advertising Courses Other Digital Marketing Courses Want to learn more about brands and organizations that offer the courses on the list below? Scroll to the end of this post, or jump to the section. Free Online Marketing Courses Free Content Marketing Courses
Gone almost as fast as it was introduced — Instagram’s full-screen video feed proposal has been retired. Earlier this summer, Instagram revealed plans to test out a new full-screen mode for its feed and an updated navigation bar, hoping to make content on the platform more immersive than its signature, scrollable picture feed. This decision was congruent with the company’s stated goal of making its competition with TikTok a major priority, as the appeal of TikTok lies within its fullscreen randomized video feed, intuitive algorithm, and easy to navigate UX. Image Source To rival their competitor in the form of mimicry entailed putting more reels and suggested content into the feeds of Instagram users, and to put more an emphasis on video content as opposed to stills. Michael Sayman, a former software engineer with experience working in Facebook, Google and Twitter says, “Everyone’s eyes are glued to TikTok and the
With summer drawing to a conclusion (unfortunately) brands are gearing up for the last quarter of 2022, which includes the busiest and most anticipated time of the year… the holidays! But just because email marketers are busy preparing all things festive, it doesn’t mean they haven’t been sending some dynamic summer emails! Check out the Litmus team’s favorite emails from August—including the simplest, yet very effective plain text email you’ve ever seen, brightly colored footwear, and even an email all about toilet paper. Who Gives A Crap All Birds Drizly Atlassian Stonly Automic Gold Keep Calm & Cook On Kelly Paszamant, Director of Demand Generation Who Gives A Crap Subject Line: How to store 48 rolls of toilet paper Preview Text: A very comprehensive guide (if we do say so ourselves) Kelly says: What stands out is the humor and creativity focused on an otherwise mundane topic. It’s toilet paper—we
Every marketing campaign centers around a specific goal, like encouraging recipients to make a purchase. And one of the most important email elements to help you reach that goal is the call to action (CTA). At first glance, a CTA might seem simple, but it takes intentional strategy and email design to ensure that this […] The post How to Create Effective Email CTAs [7 Best Practices + Examples] appeared first on SendGrid.
It is hard to believe, but fall is just around the corner. Kids are heading back to school, and business owners are gearing up for the season. Restaurants are creating autumn-inspired menus. The latest fall fashions and decorations are filling up window displays, website pages, and social media ads. Local businesses are thinking up exciting offers, and ecommerce stores are getting makeovers. Holidays are an excellent opportunity for business owners to maximize business and, at the same time, strengthen customer relationships with their fall newsletter. That’s why we’re sharing our best fall email ideas, plus some fall email subject lines to get you started! Make fall work for you You might consider the fall to be ‘downtime’ before the holiday season rush but making the extra effort to send the right email to the right person at the right time can turn it into a very successful time for your
Who hosts the most inbound B2B email or mailboxes? I don’t have big data from a large email sending platform nowadays, so it’s not something I could easily answer from subscriber list data. In a perfect world, I’d love to look at thousands of B2B client email lists and analyze them by domain breakdown — and then roll up the domain breakdowns by MX record — to find a clear picture of an average of B2B email hosting provider across that client data.And I did that, once upon a time, where I used to work. When I crunched that data a few years ago, I found a lot of the usual suspects (Google, Microsoft), but I did not see a lot of depth with regard to actual mailbox provider services focused only on the business environment. That made it difficult to broaden the view of the B2B universe beyond the
82% of marketers planned to continue investing the same amount or increase their investments in podcasts and other audio content for 2022. This means that all marketers, from those just getting started to those with established shows, are likely looking for ways to monetize their content. In this post, we’ll cover 10 strategies that will help you monetize your podcasts and achieve high ROI. How to Monetize a Podcast 1. Find sponsorship deals. Finding sponsorship deals involves finding brands or businesses that want to take advantage of your listenership and giving them space and time to run an ad on your show. Costs depend on the advertiser and your show statistics, but the average cost is $10 to $50 CPM (cost per thousand impressions), and higher prices go to shows with higher listenership. Dax Shepherd, the host of Armchair Expert, uses this strategy and features ads from sponsors in his show. Some ads