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What? Last time, I couldn’t tell if this was a joke. This time, it sounds like it was the real deal! From National Public Radio: “Laura Spears, 55, found out she won the lottery earlier this month while digging for a missing email in her junk folder. Spears says she purchased the winning ticket seeing an ad on Facebook for the Mega Millions jackpot. Just a few days later, she stumbled on the victorious message.” Read more here.Alas, while my spam folder seems to be chock full of “Your email has won the Irish lottery!” spam, none of that seems to be legit. I’ll keep checking, though.
Okay, you want to calculate your email marketing ROI. That’s a smart idea, because you really should know how well your email marketing is performing. It’s the best way to increase your company’s investment in this channel and, honestly, it’s probably also a great way to get a raise. But it’s not that easy. In fact, in our latest Inbox Insights 2022 report, 24% of marketers identified measuring email ROI and performance as one of the top three challenges of email marketing. So how can you effectively calculate the ROI of your email program? In this post, we’ll cover everything you need to know, from the simple formula to the complexity of accurately calculating email marketing ROI. The simple formula for email marketing ROI The Data and Marketing Association consistently reports an ROI from email marketing of somewhere between $35 and $40 for every $1 spent. But how is that…
Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” The same should go for your email strategy. Building an email team is never an easy undertaking, but get it right and it will let you tap into the full potential of your email marketing channel. You’ll be able to establish and fine-tune processes, nurture in-house talent, and build a list of email subscribers that help you generate revenue. You’re probably thinking: but how many people do you need in your email marketing team? What roles should they have? Can you outsource the whole operation and see the same results? You can relax, because in this guide we’ll explore all these questions and run through the fundamentals of building an effective email team. Table of Contents Should you build an in-house email team? Should you hire specialists or generalists…
Today in “what the hell, I can’t even” news: Fax machines are still a thing and fax spam is still a problem thing. Read more about it at Bloomberg. Alas, the article does not indicate whether or not telegram spam is still a problem.
What mysteries lie among your brand’s email marketing statistics? What truths could you uncover if you explore the performance, deliverability, and design of each campaign? You’ll only know if you conduct an email marketing audit. Okay, so an email audit isn’t quite that magical. If this is a project you need to complete, and you’re feeling a bit reluctant or overwhelmed, we totally understand. However, changing your perspective on email auditing is going to help. Once you get into it, you’ll start revealing both problems that represent opportunities for improvement as well as successes that you can use elsewhere in your email strategy. Mailjet’s exclusive report, Inbox Insights 2022, found even the most-successful email marketers face challenges such as increasing engagement, improving accessibility, and fixing deliverability issues. An email audit is an effective way to understand and overcome those types of challenges. In this comprehensive article, we’ll take a look…
Ohio broadband provider Buckeye Broadband is reporting that its bex.net email service is offline. If you’re a sender, I recommend pausing all sends to bex.net (and any other domains pointing at mx*.buckeyecom.net, if possible) until you see an all clear message from the ISP posted here.Toledo’s 13ABC Action News reports that the issue is due to a ransomware attack.
It always seems like, as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner, so your email marketing campaigns better be ready! While you’re trying to decide if you really need that adorable giant teddy bear (it might be a bit too much?) your customers are figuring out what perfect Valentine’s Day gifts to buy and how to celebrate this love-filled holiday, especially in a year that will probably still be marked by the uncertainty and the restrictions imposed by the pandemic. For retailers, Valentine’s Day is a perfect occasion to use email to strengthen the relationship with customers and let them know you have what they’re looking for. So roll up your sleeves and start building your Valentine’s Day email campaigns now with these tips…
There’s 30 seconds left in the fourth quarter, and everybody wants to make sure that they win the big game. But we’re not talking about sports here… We’re a few weeks away from one of the biggest marketing moments of the year (oh, and I guess one of the biggest days in American sports too), the NFL Super Bowl. And, of course, most businesses want to be retail winners when it comes to getting consumer dollars. But how do you make sure you succeed, and close out the lead-up to the Super Bowl with a big email marketing victory? In this article, we’ll tell you why the Super Bowl is prime real estate for marketers and how you can perfect a winning Super Bowl marketing strategy. Table of Contents Why should you join Super Bowl marketing? Preparing your email strategy for the Super Bowl Taking advantage of email during the…
To the outsiders, it can sometimes feel like email hasn’t changed that much since it was created. Maybe this is why some are so persistent in predicting its death every time a new flashy communications platform comes around. How many times have we heard the “it’s the end of email” mantra? And yet, here we are, 51 years later, getting ready to uncover new email marketing trends that will help you set your email program apart in 2022 and build stronger relationships with your customers. So if, like us, you also think the end of email is just another conspiracy theory, worry not. We’ve recapped all the essential email marketing trends so you can start the New Year off strong: from old friends that make this list every year – we’re looking straight at you, personalization – to new developments that got us all talking and theorizing in the second…
Lighter emails, seamlessly viewable without inbox clipping, and assured compatibility on any email client. This and much more from HTML 3.0, the latest frontier of Email Design now available on the platform. You’ve worked hard on your email message, carefully chosen the best images and original Gifs that rock with your target audience and ensure a WOW effect for your campaign. But just when the results are satisfying and test sending looks great, you see the script that ruins everything: “See full message.” With the latest from MailUp—HTML 3.0—all this is about to become a memory of the past. Now you can have optimized compatibility on main email clients and more lightweight emails, to set your creativity free. These are the main advantages of the new frontier of the BEE editor for creating emails. HTML 3.0: description and advantages. HTML 3.0 is the latest innovation — result of constant research,…