dotdigital: Don’t be scared of iOS 15

dotdigital just shared a interesting write-up:

Remember when GDPR was announced and everyone thought it was the beginning of the end of email marketing? Well, we weathered that storm, and we’re ready to do the same again. Being a marketer is all about rolling with the punches and adapting to the ever-changing landscape that is digital marketing. At Dotdigital we immediately jumped into action and planned out how we can mitigate these changes for our customers. We’re pleased to say these changes have now been implemented and our customers have new ways of working with iOS 15 in mind.  What’s changed? There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address. This means senders are unable to track opens, forwards, and the recipient’s precise location. Not ideal.  Hide My Email allows…

Read the original here: Don’t be scared of iOS 15