dotdigital life
We recognize that action on climate change is everyone’s responsibility. Not just our people’s, but ours as an organization too. That’s why we’ve decided to fast-track our efforts towards becoming a greener, more environmentally friendly business. Over the last few years, we have made significant and necessary changes to minimize our negative impact on the planet. We are now proud to be an ISO 14001 accredited and certified business. Combating the climate crisis is an important issue for Dotdigital staff and our customers alike. As the climate crisis finds its way onto agendas around the world, we wanted to lead the way and help our customers and partners on their own journey. What does that mean for you? Instead of us telling you, let’s show you the numbers and feedback from real customers… By choosing Dotdigital as your customer engagement platform you’re reducing your carbon footprint. Here’s how: Let’s…
When you Google Black people in marketing, the results are disheartening. Even today it is estimated that only around 6.6% of marketing professionals in the US are Black, this is not even close to proportional. You can only imagine then, how hard it was to get into marketing as a Black person back in the 60s. It is this that makes the work of legendary marketer Tom Burrell all the more inspiring. I’m ashamed to admit I’d not heard of Burrell before, despite having a degree in media and culture (the whole reason for Black History Month is due to the whitewashing of mainstream education after all) it’s absurd to me that his name is not on every marketing curriculum. Tom Burrell changed advertising forever, he was instrumental in creating marketing for the Afro-American consumer, whilst fighting for his place in the industry harder than any white colleague had to.…
In March 2020, we – like many other businesses – made the transition from live to virtual events. Committed to providing valuable educational content to our clients, we adapted. We never stopped engaging with you, starting interesting conversations around everything from email marketing and cross-channel engagement to working from home and crisis communication. We’ve been with you every step of the way. But we haven’t seen you. If there’s one thing we’ve missed over this long, crazy time, it’s seeing the happy, smiling faces of our partners and clients in person. Dipping our toes We know we’ve been missing live events, but have you? Before we decided to organize an in-person we needed to make sure there was an appetite for them. Have you been missing us as much as we’ve been missing you? Back in July 2021, during a live virtual event, we were hosting, we asked you for…