dotdigital: Gain more customer insight with Single Customer View

dotdigital just published a new brilliant story:

With this release, we focus on putting customers first, front, and center in meaningful ways that drive up customer satisfaction and unlock value for marketers. After all, customer-centric businesses are 60% more profitable than those that don’t put their customers first. Positive change begins at home We like to practice what we preach, tens of thousands of marketers around the world rely on Dotdigital to acquire and nurture customer relationships with a little help from the powerful tools available in our platform, and so we’ve made some design and support changes that will improve your day-to-day experience with us.  Firstly, our platform look and feel has undergone a revamp so that we can provide customers a more consistent experience between our website and app. You’ll see heavier use of our primary color pink which offers better color contrast and is AA accessible. This benefits users with visual impairments. Secondly, we’ve…

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