dotdigital: The birth of Black marketing

dotdigital just posted another interesting story:

When you Google Black people in marketing, the results are disheartening. Even today it is estimated that only around 6.6% of marketing professionals in the US are Black, this is not even close to proportional. You can only imagine then, how hard it was to get into marketing as a Black person back in the 60s. It is this that makes the work of legendary marketer Tom Burrell all the more inspiring. I’m ashamed to admit I’d not heard of Burrell before, despite having a degree in media and culture (the whole reason for Black History Month is due to the whitewashing of mainstream education after all) it’s absurd to me that his name is not on every marketing curriculum. Tom Burrell changed advertising forever, he was instrumental in creating marketing for the Afro-American consumer, whilst fighting for his place in the industry harder than any white colleague had to.…

Continued here: The birth of Black marketing