dotdigital: How Costumes.com.au got a 30% increase in email revenue

dotdigital just posted a insightful blogpost:

Based in Melbourne, with more than 10,000 items for people of all ages, the retailer ships costumes all over Australia and New Zealand. Turning 13 in 2021, the company has shipped more than 500,000 costumes to date. Challenge: Finding a marketing automation platform With the growing popularity of costumes in Australia and New Zealand, Costumes.com.au wanted to enhance its marketing strategy to gain a competitive edge. Additionally, the team realized that the company’s sizable database needed a thorough clean-up to segment active and inactive customers. Hence, the retailer was on the lookout for a marketing automation partner to address those challenges and market more strategically to engage customers. Solution: Automated programs with dotdigital In November 2020, Costumes.com.au partnered with dotdigital as its marketing automation provider to help with segmentation, gain detailed customer insights and ultimately drive increased customer engagement. “Thanks to dotdigital, not only do we have access to more…

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