retail
What’s a brand to do in the face of a changing retail marketing landscape? Our report, 5 Trends Shaping the Future of Retail Strategy & Execution, offers some insights.
What tools are required of the large-scale retail sector to be competitive and offer a customer experience that meets the expectations of its audience? Let’s find out together through the case study of Iperal, which with its omnichannel retail strategy has gone from 34,000 to 300,000 newsletter subscribers. Omnichannel retail approach, segmentation and hyper-customization: these are the three weapons of the Iperal‘s success, which after a path of digitalization and work of increasingly advanced customization of the newsletter, has managed to achieve important results: 300 thousand subscribers to the newsletter of a total of 600 thousand customers and performance of the main KPIs on mail well above the industry average: open rates of 27% compared to 17% of the large-scale retail sector averageclick rates of 5% vs. 1.9% of the averageunsubscribe rate of 0.05% These are important numbers for a company in large-scale retail. This is because large-scale retail digital
The irony about this topic is that it feels like writing an article about “No-fat for athletes”. While fat is an essential part of the body, it is not something that athletes should concern themselves with on a day-to-day basis. Instead of talking about “fat,” let me jump straight to carbs and protein and how they can help you win gold medals, you beautiful superhumans, dear marketers. The pace at which marketers had to adapt and innovate over the last couple of years is unprecedented. Some of us have chosen to use brute force to dig our way through innovation – by doubling down on the efforts and making the most of the extra hours shaved off, not having to commute and leaving yet another pile of laundry or dishes for our partner to deal with (I don’t need to point any fingers. You know who you are). Whilst others…
Forget holiday shopping; it’s supply chain issues that are making headlines. While email marketers will still mark those big dates in the holiday marketing calendar, the real winners will be the ones who take a more agile approach to the season. This year at Mailjet, we’re telling our clients to go early, forget discounting, and keep their customers in the loop. Table of Contents What’s causing the supply chain crisis? Navigating supply chain issues with email The early bird marketer catches the worm Inventory updates via email The right email designs for holiday marketing Transactional emails and dynamic order tracking Essential email marketing best practices Supply chain crisis management Opportunities for creative email marketers What’s causing the supply chain crisis? If you’re looking for something to blame for the crisis, you’ll find many different culprits. From the global pandemic causing delays in manufacturing to an acute shortage of truck drivers…
Some people call the holidays “the most wonderful time of the year.” But let’s be honest, if you’re an email marketer who works for a retail brand, it’s also the craziest, busiest time of the year. It may feel as if the entire organization is counting on you to get things right. Email strategy drives web traffic, foot traffic, and sales during the holiday shopping season. Black Friday email marketing efforts get everything started. So, what’s your plan for this shopping season? Curious about what your peers in the retail email world are doing? You’re in luck! Pathwire and Ascend2 conducted a survey of B2C marketers to find out how different verticals and types of companies approach email marketing in the weeks leading up to Black Friday and Cyber Monday. See all the results in the exclusive report, Email is the new Black [Friday]. Arguably, Retail is the most relevant…