deliverability
I can’t believe that with this email deliverability test, we’ve completed nine tests to date! It was four years ago that we started testing the top email marketing platforms to determine which had the best email deliverability (and which were the worst email providers). I have to say that there are always surprises, showing just how important it is to monitor the email deliverability of such tools. After all, what use is an email newsletter if no one reads it because it’s been marked as spam? If you’d like to make a comparison between this deliverability test and the previous one, check out our results from October 2021. For those of you who are coming across our deliverability tests for the first time, we have been monitoring the email delivery rates of email marketing services like Mailchimp, Constant Contact and AWeber since August 2017. What started off with 10 email…
Deliverability. That’s what’s at the center of any successful email marketer’s focus. And that’s why you devote so much energy to keeping your contact list clean, not purchasing third-party data, and designing emails that are sure to land in your clients’ inboxes. But what do all these practices amount to? What’s it all for? The answer is simple: sender reputation. Table of Contents What is sender reputation? How does reputation impact your campaigns? How is sender reputation calculated? How to check your sender reputation SenderScore.org BarracudaCentral TrustedSource Talos Google Postmaster Tools Microsoft SNDS Reputation is only one part of a healthy email program Review your stats Check your domain and IP against blocklists Send yourself messages How to improve a bad reputation with Mailjet What is sender reputation? As the name suggests, your sender reputation is a score that identifies you as a trusted – or mistrusted – sender. Different…
I don’t really know who first coined the term deliverability. Was it me? Possibly not. It’s a shame J.D. Falk isn’t still around, because he would know, and then he would also mock me for thinking too much about it. And you know, it might have been he who coined it.When I first started in a deliverability role, my title was actually “consumer privacy manager.” That was in 2001. Later, when I switched companies in 2006, the term “deliverability” had already been out there and established for a few years, so I became a Director of Deliverability. Meaning that sometime between 2001 and 2006 is when I (and the email industry) started using the term deliverability. But when?For fun, I decided to try to find the oldest mention of the word “deliverability” on my blog. That seems to be dated May 18, 2003, captured by the Internet Archive on June…
Bounced emails can have a negative impact on your sender reputation and ability to land emails in the inbox. In this article you’ll learn 11 tried and tested tactics to decrease your email bounce rate for better email marketing results. Think about it: a subscriber willingly hands over their email to get valuable information from you and they end up not getting it – it’s a lose-lose situation for everyone. Unfortunately, bounced emails are a common part of email marketing. It happens; people change their email addresses without notifying the mailing lists they’re on, and accounts stay untouched for years before they get disabled. But having a high email bounce rate can be detrimental to your overall email deliverability, which is why it’s important to not overlook it. Instead, if you work on improving it, you’ll increase opens and click throughs and ensure you have a healthy list of subscribers…
What is email sender reputation? Sender reputation refers to the reputation of your email sending IP address that signals to email inbox providers whether or not you’re a spammer. It’s based on factors such as the content quality, quality of contacts, and engagement levels of previous emails sent from your IP address. Mailbox providers like Gmail use your IP reputation — also known as IP score, sender score, or email sender reputation — to determine whether or not your email should be delivered to the inbox. If you want to make sure your emails don’t get sent to your contacts’ spam folders, the first step is avoiding common mistakes that damage the reputation of your sending IP address. Experienced email marketers know that it’s not just about getting the job done. It’s about getting the job done right the first time. You don’t want to invest time crafting a beautiful,…
Email marketing is front and center to the growth of any business today. As it stands, over 4 billion people use email globally, making email the marketing channel with the most extensive reach. And with COVID-19 still a factor in our daily lives, consumers are using their emails more than ever. This trend explains why over 60% of consumers still prefer email communication to connect with their favorite brands. But these emails can only lead to conversion if they reach the target consumers. If the email fails to deliver or ends up in the spam folder often, your return on investment will decrease significantly. And this is where email deliverability comes in: you need a fool-proof authentication strategy to ensure your emails reach your consumers every time. Read on to discover what email authentication is and how your business can benefit from it. But first, a quick reminder about email…
Like the 2020 holiday season, 2021 will present some unknowns that marketers will need to adapt to, but there are plenty of things we do know that can help us prepare for the upcoming busy period that our businesses depend on are going to need to adapt. We’re here to help you stay ahead of what’s to come and provide you with resources that will help you to meet rising customer expectations. Here are some frequently asked questions and resources to help you kick off the holiday season. Should I be sending to everyone on my list for Single’s Day / Black Friday / Christmas / New Year’s to maximize my results? Be strategic! Show recipients that you respect them and that they’re more than just a number in your marketing database. Inbox exhaustion due to the sheer volume of emails being sent to recipients during the holiday time is…
Shock and horror – you’re sending out a Halloween-themed email campaign but can’t think of any good subject lines… The scariest part? 47% of your audience open emails judged on your subject line alone. Fear not – we’ve got you covered. Here, we’ll show you some shockingly good Halloween email subject lines from your industry and share our secret recipe for higher open rates. Then, we’ll head to the lab, run through some A/B tests, and discover why data should decide your Halloween-style subject line. You can come out from under the bed now. Table of Contents 21 eye-catching Halloween email subject lines Ecommerce & retail Tech Food & spirits Entertainment How to write a killer Halloween subject line Get creative with your tone of voice Use marketing psychology to increase open rates Make it personal with contact properties Avoid the dreaded spam folder Utilize software testing to polish your…
Six months have passed since our last deliverability test, and I have to say that a lot has changed in such a short period of time. And even more has changed since our first tests four years ago! This is our eighth email deliverability test to date, and you’ll see that there were quite a few movements in the charts. If you’d like to make a comparison between this test and the previous one, check out our results from March 2021. For those of you who are coming across our deliverability tests for the first time, this is something we started doing back in August 2017 in order to monitor the deliverability rates of the world’s most popular email marketing services. After all, deliverability is such an important benchmark for this kind of service, and not all newsletter tools are made equal (as you’ll soon find out). The number of…
During the busy festive seasons, even the most efficient marketers can expect to see greater variations in deliverability results than during quieter periods. Recipients are overwhelmed with email at this time of year, so may not engage with content as they normally would. By increasing the volume being sent, you can decrease the average list engagement. Email providers are under a heavy load due to receiving the influx of seasonal emails, and they are likely to see the decrease in engagement coupled with the increase in volume as a sign that your emails don’t belong in the inbox. This can result in a further decline in the success of your emails, even when sending relevant content such as real promotions to encourage interaction. We don’t recommend taking risks with your data ahead of the busy period – as recently discussed in our festive spamtraps blog post. However, if you are…