Sendingblue: Understanding Email Authentication Protocols: SPF, DKIM, and DMARC

Sendingblue just released another insightful story:

Email marketing is front and center to the growth of any business today. As it stands, over 4 billion people use email globally, making email the marketing channel with the most extensive reach. And with COVID-19 still a factor in our daily lives, consumers are using their emails more than ever. This trend explains why over 60% of consumers still prefer email communication to connect with their favorite brands. But these emails can only lead to conversion if they reach the target consumers. If the email fails to deliver or ends up in the spam folder often, your return on investment will decrease significantly. And this is where email deliverability comes in: you need a fool-proof authentication strategy to ensure your emails reach your consumers every time. Read on to discover what email authentication is and how your business can benefit from it. But first, a quick reminder about email…

More here: Understanding Email Authentication Protocols: SPF, DKIM, and DMARC