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Sendingblue: Email Sender Reputation Guide: How to Check Your Sender Score & Avoid Bad Sending Behavior
Sendingblue just shared a new brilliant blogpost:
What is email sender reputation? Sender reputation refers to the reputation of your email sending IP address that signals to email inbox providers whether or not you’re a spammer. It’s based on factors such as the content quality, quality of contacts, and engagement levels of previous emails sent from your IP address. Mailbox providers like Gmail use your IP reputation — also known as IP score, sender score, or email sender reputation — to determine whether or not your email should be delivered to the inbox. If you want to make sure your emails don’t get sent to your contacts’ spam folders, the first step is avoiding common mistakes that damage the reputation of your sending IP address. Experienced email marketers know that it’s not just about getting the job done. It’s about getting the job done right the first time. You don’t want to invest time crafting a beautiful,…
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