deliverability
The holiday season is almost upon us, which means marketers (especially those in retail) will begin to increase their sending frequencies, and will also widen their nets to reach out to as many contacts as possible. At Mailjet, we’re expecting to see very high volumes coming from our senders and the risk to deliverability increases as a result of emails being sent to older and more inactive or disengaged contacts. Both of these actions can lead to poor deliverability if not done with care. Of course, this isn’t something that only Mailjet faces, as anyone in the email industry – email marketers, other email service providers, and deliverability services – can all attest to. So, in an effort to ensure the email industry is best prepared for the holiday season, we thought we’d share some tips on how we are approaching it this year. Table of Contents Plan ahead for the…
The festive season is upon us and everyone is getting ready to send their best offers and campaigns to their databases. During this time recipients are receiving a lot of emails as businesses try and reach large revenue goals. One of the common challenges during the holiday period is list churn. Recipients change their email addresses, report messages as spam, and unsubscribe. Interests change over time and something you would subscribe to five years ago is something you are no longer interested in. Some people just signed up to get a welcome reward, others might have found a better offer and some might have not got what they were expecting or received too many emails. Ultimately, there are a lot of reasons why recipients unsubscribe. With the sheer amount of marketing emails in people’s inboxes respecting unsubscribes is more important than ever. Unsubscribes are great Yes, you read that right.…
I very briefly touched on MailMonitor back in 2020, but I happened to talk to CEO Adrian Patel recently and so I asked him if he would like to provide an overview of MailMonitor’s deliverability tools that I could share with you and the world. Below is what he sent along, which I have edited slightly (blame any editing errors on me). Thanks, Adrian!MailMonitor is a 12 year old provider of Email Deliverability Analytics, Sender Reputation Monitoring and Deliverability Managed Services. The company was started due to the fact there was no reasonably priced solution at the time.MailMonitor has a fun, spry team behind its product that has never lost sight of its startup culture. It’s common that the company builds out custom features and solutions for its customers to keep their emails getting delivered to where they need to be. Here’s a list of features that the Enterprise product offers:Global…
It’s the time of year when there’s the strongest incentive to skirt around some best practices and send as much email as possible to try to maximize revenue. However, the last thing you want to deal with during the critical holiday sending period is delivery or inbox placement issues. Sending to old data or data collected under less than ideal circumstances significantly increases the risk of degrading your sender reputation, reducing the chances of you reaching the inbox – even for recipients who are fans of your brand. Sending in this way also carries the risk of severe inbox placement issues or your emails being blocked entirely – especially if you send to a spamtrap. Reputation damage can take a long time to repair and could negatively impact your ability to generate revenue from your emails for weeks or even months. In this post, I’ll provide advice on the lump…
Update: See our latest deliverability test from Oct 2021 here. For those who were eagerly awaiting this moment, I can announce that our latest deliverability results are finally here! Making this our seventh email deliverability test to date. Of course, this round wasn’t without surprises. In fact, as you’ll see, there were quite a few movements in the charts. If you’d like to make a comparison between this test and the previous one, check out our test from September 2020. For those of you who are coming across our tests for the first time, this is something we started doing back in August 2017 in order to monitor the deliverability rates of the world’s most popular email marketing services. The number of providers we look at has increased slightly since then; this round we included a total of 15 different email services, three more than the last round. The providers…
What happened? Last week, different Google services experienced temporary malfunctions caused by a bug in the automated system that manages the memory quotas in the Google User ID Service. Gmail was not spared from these disruptions and in the days between 14.12 and 16.12, at various moments, the service was non-accessible and Gmail users were unable to send or receive emails. Gmail Problem Due to these disruptions, on the MagNews side we detected a considerable and anomalous number of bounces coming from the gmail domain. Effectively this was during the down-time, many of these emails sent to Gmail recipients generated bounces due to non-existent accounts. Below is the specific error reported by the server: 550-5.1.1 The email account that you tried to reach does not exist. Please try550-5.1.1 double-checking the recipient’s email address for typos or550-5.1.1 unnecessary spaces. Learn more at550 5.1.1 https://support.google.com/mail/?p=NoSuchUser MagNews ManagementThese false positives didn’t generate any issues with MagNews…