deliverability

Email marketing is front and center to the growth of any business today. As it stands, over 4 billion people use email globally, making email the marketing channel with the most extensive reach. And with COVID-19 still a factor in our daily lives, consumers are using their emails more than ever. This trend explains why over 60% of consumers still prefer email communication to connect with their favorite brands. But these emails can only lead to conversion if they reach the target consumers. If the email fails to deliver or ends up in the spam folder often, your return on investment will decrease significantly. And this is where email deliverability comes in: you need a fool-proof authentication strategy to ensure your emails reach your consumers every time. Read on to discover what email authentication is and how your business can benefit from it. But first, a quick reminder about email…

Like the 2020 holiday season, 2021 will present some unknowns that marketers will need to adapt to, but there are plenty of things we do know that can help us prepare for the upcoming busy period that our businesses depend on are going to need to adapt. We’re here to help you stay ahead of what’s to come and provide you with resources that will help you to meet rising customer expectations. Here are some frequently asked questions and resources to help you kick off the holiday season.  Should I be sending to everyone on my list for Single’s Day / Black Friday / Christmas / New Year’s to maximize my results? Be strategic! Show recipients that you respect them and that they’re more than just a number in your marketing database.  Inbox exhaustion due to the sheer volume of emails being sent to recipients during the holiday time is…

Shock and horror – you’re sending out a Halloween-themed email campaign but can’t think of any good subject lines… The scariest part? 47% of your audience open emails judged on your subject line alone.  Fear not – we’ve got you covered.  Here, we’ll show you some shockingly good Halloween email subject lines from your industry and share our secret recipe for higher open rates. Then, we’ll head to the lab, run through some A/B tests, and discover why data should decide your Halloween-style subject line. You can come out from under the bed now. Table of Contents 21 eye-catching Halloween email subject lines Ecommerce & retail Tech Food & spirits Entertainment How to write a killer Halloween subject line Get creative with your tone of voice Use marketing psychology to increase open rates Make it personal with contact properties Avoid the dreaded spam folder Utilize software testing to polish your…

Six months have passed since our last deliverability test, and I have to say that a lot has changed in such a short period of time. And even more has changed since our first tests four years ago! This is our eighth email deliverability test to date, and you’ll see that there were quite a few movements in the charts. If you’d like to make a comparison between this test and the previous one, check out our results from March 2021. For those of you who are coming across our deliverability tests for the first time, this is something we started doing back in August 2017 in order to monitor the deliverability rates of the world’s most popular email marketing services. After all, deliverability is such an important benchmark for this kind of service, and not all newsletter tools are made equal (as you’ll soon find out). The number of…

During the busy festive seasons, even the most efficient marketers can expect to see greater variations in deliverability results than during quieter periods.  Recipients are overwhelmed with email at this time of year, so may not engage with content as they normally would. By increasing the volume being sent, you can decrease the average list engagement. Email providers are under a heavy load due to receiving the influx of seasonal emails, and they are likely to see the decrease in engagement coupled with the increase in volume as a sign that your emails don’t belong in the inbox. This can result in a further decline in the success of your emails, even when sending relevant content such as real promotions to encourage interaction. We don’t recommend taking risks with your data ahead of the busy period – as recently discussed in our festive spamtraps blog post. However, if you are…

The holiday season is almost upon us, which means marketers (especially those in retail) will begin to increase their sending frequencies, and will also widen their nets to reach out to as many contacts as possible. At Mailjet, we’re expecting to see very high volumes coming from our senders and the risk to deliverability increases as a result of emails being sent to older and more inactive or disengaged contacts. Both of these actions can lead to poor deliverability if not done with care. Of course, this isn’t something that only Mailjet faces, as anyone in the email industry – email marketers, other email service providers, and deliverability services – can all attest to. So, in an effort to ensure the email industry is best prepared for the holiday season, we thought we’d share some tips on how we are approaching it this year. Table of Contents Plan ahead for the…

The festive season is upon us and everyone is getting ready to send their best offers and campaigns to their databases.  During this time recipients are receiving a lot of emails as businesses try and reach large revenue goals. One of the common challenges during the holiday period is list churn. Recipients change their email addresses, report messages as spam, and unsubscribe. Interests change over time and something you would subscribe to five years ago is something you are no longer interested in. Some people just signed up to get a welcome reward, others might have found a better offer and some might have not got what they were expecting or received too many emails.  Ultimately, there are a lot of reasons why recipients unsubscribe. With the sheer amount of marketing emails in people’s inboxes respecting unsubscribes is more important than ever. Unsubscribes are great Yes, you read that right.…

I very briefly touched on MailMonitor back in 2020, but I happened to talk to CEO Adrian Patel recently and so I asked him if he would like to provide an overview of MailMonitor’s deliverability tools that I could share with you and the world. Below is what he sent along, which I have edited slightly (blame any editing errors on me). Thanks, Adrian!MailMonitor is a 12 year old provider of Email Deliverability Analytics, Sender Reputation Monitoring and Deliverability Managed Services. The company was started due to the fact there was no reasonably priced solution at the time.MailMonitor has a fun, spry team behind its product that has never lost sight of its startup culture. It’s common that the company builds out custom features and solutions for its customers to keep their emails getting delivered to where they need to be. Here’s a list of features that the Enterprise product offers:Global…

It’s the time of year when there’s the strongest incentive to skirt around some best practices and send as much email as possible to try to maximize revenue. However, the last thing you want to deal with during the critical holiday sending period is delivery or inbox placement issues.  Sending to old data or data collected under less than ideal circumstances significantly increases the risk of degrading your sender reputation, reducing the chances of you reaching the inbox – even for recipients who are fans of your brand. Sending in this way also carries the risk of severe inbox placement issues or your emails being blocked entirely  – especially if you send to a spamtrap. Reputation damage can take a long time to repair and could negatively impact your ability to generate revenue from your emails for weeks or even months. In this post, I’ll provide advice on the lump…

Update: See our latest deliverability test from Oct 2021 here.  For those who were eagerly awaiting this moment, I can announce that our latest deliverability results are finally here! Making this our seventh email deliverability test to date. Of course, this round wasn’t without surprises. In fact, as you’ll see, there were quite a few movements in the charts. If you’d like to make a comparison between this test and the previous one, check out our test from September 2020. For those of you who are coming across our tests for the first time, this is something we started doing back in August 2017 in order to monitor the deliverability rates of the world’s most popular email marketing services. The number of providers we look at has increased slightly since then; this round we included a total of 15 different email services, three more than the last round. The providers…