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Sendingblue: 11 Easy Ways to Decrease Your Email Bounce Rate
Sendingblue just issued a new interesting story:
Bounced emails can have a negative impact on your sender reputation and ability to land emails in the inbox. In this article you’ll learn 11 tried and tested tactics to decrease your email bounce rate for better email marketing results. Think about it: a subscriber willingly hands over their email to get valuable information from you and they end up not getting it – it’s a lose-lose situation for everyone. Unfortunately, bounced emails are a common part of email marketing. It happens; people change their email addresses without notifying the mailing lists they’re on, and accounts stay untouched for years before they get disabled. But having a high email bounce rate can be detrimental to your overall email deliverability, which is why it’s important to not overlook it. Instead, if you work on improving it, you’ll increase opens and click throughs and ensure you have a healthy list of subscribers…
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