dotdigital: The Holiday Hub: deliver emails with impact this holiday season

dotdigital just shared a new insightful post:

Like the 2020 holiday season, 2021 will present some unknowns that marketers will need to adapt to, but there are plenty of things we do know that can help us prepare for the upcoming busy period that our businesses depend on are going to need to adapt. We’re here to help you stay ahead of what’s to come and provide you with resources that will help you to meet rising customer expectations. Here are some frequently asked questions and resources to help you kick off the holiday season.  Should I be sending to everyone on my list for Single’s Day / Black Friday / Christmas / New Year’s to maximize my results? Be strategic! Show recipients that you respect them and that they’re more than just a number in your marketing database.  Inbox exhaustion due to the sheer volume of emails being sent to recipients during the holiday time is…

Read more here: The Holiday Hub: deliver emails with impact this holiday season