Industry News
Marketers feel the strain of doing more every day. Generate more revenue. Retain more customers. Deploy more campaigns. All while worrying about privacy regulations and…
Warm up your email marketing strategy with a summer newsletter campaign to meet your summer sales targets and grow your mailing list. Summer is all about fun in the sun. Win over subscribers with these summer newsletter ideas and topics to get your customers opening, clicking, and buying all season long. Summertime holiday newsletter ideasIdeas for summer sale emailsSummer newsletter themesSummer email content ideasSummer email subject linesFinal tips for summer newsletters Summertime Holiday Newsletter Ideas Check out the best upcoming events, dates, and holidays to produce a bumper crop of newsletter ideas for summer. Focus on adding value to stand out from the crowd. How can you make this summer email the most helpful one in their inbox that day? Memorial Day (May 30th) As the unofficial start of summer, Memorial day is the perfect time to kickstart your summer email campaign. If you have a new summer range or…
What is a landing page? If you’re asking that question, you came to the right place. And you’re not alone. While the term “landing page” gets thrown around a lot in online marketing, not many people really know what it means — much less how it differs from a website or homepage, or even why landing pages are necessary. At Constant Contact, landing pages are a built-in feature of the online marketing platform. But it doesn’t help if you don’t know what they are, how they work, and how you should use them. Let’s remedy that so you can start creating landing pages that will gain you more leads, more contacts, more donations, and more sales — more easily. What is a landing page and how does it work? Let’s start at the beginning. What is a landing page? A landing page is a single web page created for one specific…
Is conversational marketing just another buzzword in digital marketing lingo? Sure, it’s a broad term but expect to hear it more and more. Chat is consumers’ preferred way of communication with businesses (66%) and 45% of companies already have some conversational marketing efforts in place. The way we do business was changed by the global pandemic. Online presence is the norm even for small businesses now. What was once only possible face to face (consulting, sales advice, fittings) is now being sought online. Going to a physical location to ask a question is a thing of the past, especially among millennials and Gen Z. This is where conversational marketing comes in to provide live interaction, online. Let’s look in detail what conversational marketing is and how you can use it for your business. Definition: What Is Conversational Marketing? Conversational marketing is a way of communicating with current and potential customers.…
“Is this message transactional, or is it commercial?” That’s a question I get asked quite regularly as a deliverability consultant. Note that I am not a lawyer, so I can’t give you legal advice. I can, however, provide my layman’s interpretation and encourage you to investigate for yourself, suggest to you where you need to look, and you can throw it all to your legal counsel, for a final ruling on the matter, if needed.Assuming you are based in the US and are sending (only) to US-based recipients, the US federal CAN-SPAM law applies. The text of the law itself (section 3) provides a fairly straightforward definition of what constitutes a transactional message, and the FTC later published even more helpful clarifying definitions — which is what you should read, memorize, and bookmark for future reference. It starts with this. It’s transactional, if the primary purpose of the email message is:to facilitate, complete,…
As a recruiter, your job isn’t limited to simply finding the best candidates. You also have to promote these roles on job boards and convince applicants to join your company. In other words, you’re not just a recruiter — you’re also a marketer and a salesperson. But, how do you know which job boards will help you find the most qualified applications for your specific position? Read on to find out. Table of Contents: What is the best job search engine? Best Job Boards Best Job Boards for Hiring College Students Best Job Boards for Hiring Freelancers Best Job Boards for Hiring Remote and Hybrid Workers 1. Glassdoor Key Features: A large pool of potential candidates (55M+ per month) List your jobs and include detailed descriptions of preferred skills and qualifications. Review resumes, send messages to candidates, and schedule interviews to begin recruitment. Create an employer brand profile to help…
You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! Suddenly you’re “volunteered” to do it. And you’ve got to make sure that open and clickthrough rates don’t dip. Oh, and the first one needs to go out tomorrow. I’ve been in that situation before, and I was terrified. Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right. In this post, we’ll teach you how to create an email newsletter your customers will enjoy reading. Want to ace your new email newsletter project, or rejuvenate an old one? Beloware 10 things you need to make sure to do.…
With only 16% of consumers carrying cash and the popularity of ecommerce, if you don’t have a payment processor for your business, you’re missing out. In this post, we’ll talk about the software options available for accepting payments online — including some free options, and how payment processing can help streamline your business processes and increase sales. But first, let’s cover the basics of how payment processing works. What is payment processing? A payment processor is a company that facilitates electronic payments (credit card, digital wallets, ACH) between a business and the bank. Essentially payment processors handle all of the backend logistics between merchants, banks, and credit card companies that enable businesses to accept payment. How does payment processing work? When you shop at a retailer and pay with a credit card, the payment processor works in the background to authenticate and complete the transaction, moving the money from your…
Have we hit the post-pandemic checkpoint? Online traffic is stabilizing and the global eCommerce growth rate is expected to slow to 12.2% – a dip compared to 16.3% in 2021. Marketers are still operating in unknown eCommerce and retail territory with the latest challenges: inflation and its impact on consumer behavior, the re-emergence of brick and mortar stores, and the effect of current world affairs. These offer both risks and opportunities for brands. But the acceleration of businesses having to adapt and innovate their marketing strategies continues to intensify its momentum. It’s got the marketing industry occupied with two major questions: How will the retail and e-commerce sectors continue to evolve post-pandemic? How must marketers adapt their marketing strategy to respond appropriately to the change? Here are eight post-pandemic trends that marketers need to have on their radar. 1# Inflation As A Risk Factor: Consumers Are Becoming More Cost-Conscious The…
What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing Email remains a dominant channel for marketers, consumers, and the overall success of a business. 41% of respondents in our 2021 State of Email report said email is “very critical” to their companies’ overall success. More than 90% said email is at least “somewhat critical”—a sentiment that’s 30% higher than 2019. With email’s critical role in the overarching success of business, it’s helpful for email marketers to stay up to speed with industry developments and changes. Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing Rethinking analytics AI for personalization Omnichannel marketing campaigns Newsletters Interactivity and AMP for email Privacy-proofing Though privacy has always been high-priority for marketers, the introduction…