Websites

What is a landing page? If you’re asking that question, you came to the right place. And you’re not alone. While the term “landing page” gets thrown around a lot in online marketing, not many people really know what it means — much less how it differs from a website or homepage, or even why landing pages are necessary. At Constant Contact, landing pages are a built-in feature of the online marketing platform. But it doesn’t help if you don’t know what they are, how they work, and how you should use them. Let’s remedy that so you can start creating landing pages that will gain you more leads, more contacts, more donations, and more sales — more easily. What is a landing page and how does it work? Let’s start at the beginning. What is a landing page? A landing page is a single web page created for one specific…

If you don’t think your restaurant should offer online ordering, think again. Food delivery revenue grew from $8.7 billion in 2015 to $26.5 billion in 2020, and it’s projected to grow another 12% over the next five years. Still, many restaurant owners don’t offer this service because they don’t understand how to create online ordering for restaurant websites. So how do you integrate online ordering to keep up with your competitors and offer your customers more convenient dining options? You can set up online ordering for restaurant websites in one of two ways: by creating an order form directly on your site or by using a third-party app. How to create online ordering for restaurant websites If your website is on WordPress, one of the easiest ways to create online order forms is to use the WPForms plugin. A free version is available, but upgrading to a paid version will…