transactional
An SMTP server is a system that sends, stores, and receives emails from one email provider to another. If you want to send bulk email from an email client or set up transactional emails on your website, you’re using an SMTP server. This article explains what an SMTP server is and how it concerns email marketing. SMTP is quite a technical subject and, if you’re new to the world of email, can be a tough one to get your head around. This guide to SMTP will help you manage your business emails more efficiently. We’ll also be looking at how Brevo functions as an SMTP server and how you can try out our free SMTP server. What is SMTP? SMTP (Simple Mail Transfer Protocol) is a communication protocol, or set of rules, used to send email from an email client or webmail provider to a recipient’s email server. In short
As mentioned earlier, the FTC recently announced a proposed settlement with Experian, taking action against them for allegedly sending commercial emails while claiming those emails were transactional in nature. Meaning that users effectively couldn’t opt-out from email messaging that was ultimately believed by the FTC to be commercial in nature.Writing for the Ad Law Access blog, Gonzalo Mon, advertising lawyer at Kelley Drye & Warren, explains more about what’s going on here and what marketers should be aware of — the top point being, be very careful about what you call transactional. The “primary purpose” measure is something that the FTC takes very seriously. A short but important read, in my opinion.
“Is this message transactional, or is it commercial?” That’s a question I get asked quite regularly as a deliverability consultant. Note that I am not a lawyer, so I can’t give you legal advice. I can, however, provide my layman’s interpretation and encourage you to investigate for yourself, suggest to you where you need to look, and you can throw it all to your legal counsel, for a final ruling on the matter, if needed.Assuming you are based in the US and are sending (only) to US-based recipients, the US federal CAN-SPAM law applies. The text of the law itself (section 3) provides a fairly straightforward definition of what constitutes a transactional message, and the FTC later published even more helpful clarifying definitions — which is what you should read, memorize, and bookmark for future reference. It starts with this. It’s transactional, if the primary purpose of the email message is:to facilitate, complete,…