Industry News
Compared with public relations, social media is the new, cool kid on the block, and since the early 2000s has become a significant means of communication between brands and their audience. These days, PR departments, regardless of the brand or organization, go to social media first to spread the latest information about services and products and gain the broadest coverage. By aligning social media and PR, brands can boost engagement and keep customers aware of the latest developments. In this article, you’ll see six tactics to help improve your social media public relations. We’ll also see examples of brands that have used some of these tactics. How has Social Media Changed Public Relations? Social media has completely changed the PR landscape. Press release has ceded the throne to the much younger, much more persuasive heir: social media. Communication Brands can now use different channels to communicate with consumers through social…
To grow with Growth Hacking you must have a creative mind and be able to use conventional marketing tools in unconventional ways. CRM, for example, can be a key to the process of experimentation behind growth hacking. How? We find out in this article. Growth hacking is a method used by start-ups to grow quickly and exponentially. A concentrated timespan and a low-budget approach encourage entrepreneurs to use this method, which was first proposed by Sean Ellis in 2010 and is now widely used by companies both large and small. The growth hacking method is based on experimentation and analysis of performance: this allows a business to limit the budget required to get going and accelerate growth. Another important element of this method is unconventional use of classic digital marketing techniques (email marketing, content marketing, social media marketing, etc…) and tools (erp, crm, cdp, etc…). But what does “unconventional” mean?…
As marketing leaders, many of us place high value on our organization’s ability to deliver personalized and contextually relevant customer experiences—in email and other marketing channels. But as Gartner recently pointed out (and many of us are experiencing firsthand!), the senior marketing leadership role has evolved. We’re now architects of the customer experience, and tasked with nurturing those relationships. We have to know what the customer wants and be equipped to give them a consistent and personalized experience—every time they interact with our organization. When their needs, wants, or the competitive landscape changes, we have to be nimble enough to respond. I’m incredibly proud to be a marketing leader at Litmus because we have forged a strong and meaningful relationship with our customers—and the email community at large—over the years. In that spirit, I’d like to share how we’ve applied a customer-centric focus throughout our organization—fueled by our marketing program.…
Getting emails into your recipients’ inboxes is a crucial piece of email marketing. Learn more about email deliverability and what affects it. The post Email Deliverability 101 for Email Marketers appeared first on SendGrid.
Ecommerce businesses rely heavily on email and text messages to sell their products and services. Most of them send out newsletters and other forms of marketing communication on a daily basis. If you want to launch an ecommerce business, then you’ll need your own secret weapon to drive sales. You don’t want to send out information that is redundant, boring or irrelevant, so we’ve created a guide on how to use email and text messages to lock down sales and boost productivity in your ecommerce business. Keep reading for our best ecommerce tips! Reuse Existing Content for EmailsTry Different Types of ContentWin Big with SMS MarketingTurn to Automation Reuse Existing Content for Emails Use content marketing to build trust and brand awareness, and attract customers to your brand. This is especially useful for businesses that are trying to sell to customers who might be wary of a new brand or…
Ahh, dads – they’re a species of their own, aren’t they? With their eccentric habits and top-notch “jokes”. Father’s Day is just around the corner, but it’s not all fun and games. Some wickedly talented marketers are throwing out impressive email campaigns at this time of year. For us email marketers, Father’s Day is a golden opportunity to dip into this once-in-a-year tradition where the US spent $20B in 2021 alone. And the competition is fierce. So it’s time to dissect some of the best Father’s Day campaigns and use some bespoke strategies to win the attention of all the grown-up children on your mailing list. Pull up your tanned cargo shorts – let’s get stuck in. Table of Contents The challenges of email marketing for Father’s Day How to hook your audience in a crowded Father’s Day inbox Eye-catching Father’s Day email subject lines Pull on their heartstrings Create…
Validity manages ISP feedback loops for a whole bunch of ISPs (30+) all around the world. They’ve got a signup and management interface for this “Universal Feedback Loop Service” at fbl.validity.com. And they have just announced that they’ve added SFR and Gandi to the list of ISP Feedback Loops that they have coordinated into this management interface.The current total list of ISPs and mailbox providers supported via this Universal Feedback Loop Service now includes: BlueTie, Comcast, Cox, Fastmail, Gandi, ItaliaOnline, LiberoMail, Virgilio, Laposte.net, Liberty Global, UnityMedia, UPC, Locaweb, Mail.ru, OpenSRS, Rackspace, Seznam.cz, SFR, SilverSky, Swisscom, Synacor, TIM, Telenet, Telenor, Telstra, Terra, UOL, Virgin Media, XS4ALL, Yandex, and Ziggo.Senders, if you register for your own feedback loops (some ESP/CRM platforms handle this for you), you’ll want to head over to the Universal Feedback Loop Service website and see about signing up. Feedback loops are an extremely valuable deliverability mechanism that helps you…
Let’s face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing, event hosting, and so forth — your marketing project management budget can disappear fast. Ever found yourself scratching your head with a depleted budget at the end of the month, quarter, or year? Ready to leave behind the days of ambiguous spending and vanishing budgets? We’ve got you covered with a look at the top essential project management budget templates for marketing plans — plus a free download. What makes a good project management budget template for marketing? Before we dig into the details, it’s worth taking a minute to talk about how we selected our top choices. With so many marketing budget templates now available, this wasn’t an easy task — and when it comes to what we’ve picked, you…
Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. Your company can’t do everything internally, and when your business needs to purchase a product or service from elsewhere, you might need to shop around. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Any time you outsource work to a supplier, there’s a potential for issues such as miscommunication around the scope of the work and the compensation. What a good RFP does is eliminate gray areas so that both parties understand what needs to be delivered, when, and for how much. RFP Template Here, we’ve provided an RFP template you can follow for initial structure, as well as a sample RFP for further inspiration.…
Remarkable Human Resources (HR) employees are critical at every company. They handle all employee relations so you can focus on your side of the business. Before we discuss more reasons why your company needs an impactful HR department and how you can go about building one, let’s talk more about what human resources actually means. Based on this definition alone, you can see how it would be difficult to run your operation successfully without the assistance HR provides. That’s why even small and medium-sized businesses (SMBs) have HR departments with employees who oversee all management, engagement, and development between the company and its employees. HR departments exist to support you and your employees so you can continue doing your jobs successfully. The work and responsibilities of a human resources employee will touch a large portion of your business every day. So what does that mean for you? Let’s review some of the…