Email Newsletters
I send the HubSpot Marketing Emails every day, so I’m pretty familiar with the types of marketing emails marketers can leverage. However, which ones gain the most engagement and which do not? To answer that question, and to pass that knowledge on to you, we ran a survey with Glimpse, asking marketers which types of emails achieve the highest performance. Here’s what I found: 4 Types of Emails That Get the Most Engagement The four emails get the most engagement, according to our latest Glimpse survey. 1. Multimedia Emails Multimedia emails include videos, photos, GIFs, and other elements to make its content stand out. 44% of the marketers in our survey say multimedia emails get the highest engagement. It makes sense because a variety in media gives consumers more dynamic content to interact with and is more appealing than emails with only text. For example, Society6 sent the below email
When you’re constantly inundated with social media, news, and emails, every day can seem like a case of information overload – trying to parse what’s important is a challenge. Subscribing to the right email newsletter can deliver the information you need. Done well, an email newsletter with a purpose is like a trusted source helping you cut through the clutter. In this blog post, we provide tips and tricks for creating a newsletter that delivers value to subscribers and include examples of exemplary newsletters, explaining what makes them work. The curation serves to up-level the journalistic quality of your content, which results in two things: Increases the value you provide Improves your authority and credibility in your audience’s eyes When people first start doing email marketing, they often assume they need an email newsletter. However, newsletters are only effective when done well. “It’ll have everything our customers care about, all
You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! Suddenly you’re “volunteered” to do it. And you’ve got to make sure that open and clickthrough rates don’t dip. Oh, and the first one needs to go out tomorrow. I’ve been in that situation before, and I was terrified. Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right. In this post, we’ll teach you how to create an email newsletter your customers will enjoy reading. Want to ace your new email newsletter project, or rejuvenate an old one? Beloware 10 things you need to make sure to do.…
If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty? To be honest, I’ve lost count — and I know I’m not alone. Email marketers have a lot to compete within their subscribers’ inboxes. That’s why a solid newsletter template is crucial to designing an email that people are encouraged to click through. If done well, email newsletters can do wonders to help you build an engaged subscriber base, keep your business top-of-mind, and nurture leads that are already making their way down the funnel. However, “done well” means more than just serving up great content. In fact, an often overlooked component of the newsletter creation process is the design. Don’t have time to build out a custom template from scratch? We’ve scoured the internet for the best resources for email newsletter templates and compiled them below. Many of the templates have…
Email newsletters are one of the most effective ways to stay top of mind with your customers. When done right, that is. The problem, though, is that so many businesses don’t know what they should actually put in their newsletter. More often than not, businesses don’t know why they should be sending newsletters. They’ll say they need to because everyone else is doing it, or because they want to “stay top of mind”, but have no strategy outside of that. Then, the responsibility is “given” to someone who probably doesn’t want it, leading to boring, lifeless email blasts that don’t bring value to your subscribers or your business. That may be the case for 90% of businesses, but it doesn’t have to be the case for yours. With the right plan and a set of goals in mind, you can make your newsletter a hard-working marketing channel for your business — and we’ll show…
Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy. If you want to make sure you won’t miss any steps when making a newsletter, keep reading. We’ve pulled together a comprehensive checklist for anyone looking to send an email newsletter. How to Create an Email Newsletter When starting an email newsletter, you’re juggling a lot of balls in the air at once. You have to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines — all while staying within the confines of email law (yes, there is such a thing). Oh, and if you mess up any part…