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Sendingblue: Conversational Marketing: Definition, Tips & Strategies
- May 25, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just published a insightful blog:
Is conversational marketing just another buzzword in digital marketing lingo? Sure, it’s a broad term but expect to hear it more and more. Chat is consumers’ preferred way of communication with businesses (66%) and 45% of companies already have some conversational marketing efforts in place. The way we do business was changed by the global pandemic. Online presence is the norm even for small businesses now. What was once only possible face to face (consulting, sales advice, fittings) is now being sought online. Going to a physical location to ask a question is a thing of the past, especially among millennials and Gen Z. This is where conversational marketing comes in to provide live interaction, online. Let’s look in detail what conversational marketing is and how you can use it for your business. Definition: What Is Conversational Marketing? Conversational marketing is a way of communicating with current and potential customers.…
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