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Litmus: 6 Trends in Email Marketing to Watch
- May 24, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just shared a new engaging write-up:
What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing Email remains a dominant channel for marketers, consumers, and the overall success of a business. 41% of respondents in our 2021 State of Email report said email is “very critical” to their companies’ overall success. More than 90% said email is at least “somewhat critical”—a sentiment that’s 30% higher than 2019. With email’s critical role in the overarching success of business, it’s helpful for email marketers to stay up to speed with industry developments and changes. Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing Rethinking analytics AI for personalization Omnichannel marketing campaigns Newsletters Interactivity and AMP for email Privacy-proofing Though privacy has always been high-priority for marketers, the introduction…
More here: 6 Trends in Email Marketing to Watch
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