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Mapp: 8 eCommerce and Retail Post-Pandemic Trends
- May 25, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just posted another interesting write-up:
Have we hit the post-pandemic checkpoint? Online traffic is stabilizing and the global eCommerce growth rate is expected to slow to 12.2% – a dip compared to 16.3% in 2021. Marketers are still operating in unknown eCommerce and retail territory with the latest challenges: inflation and its impact on consumer behavior, the re-emergence of brick and mortar stores, and the effect of current world affairs. These offer both risks and opportunities for brands. But the acceleration of businesses having to adapt and innovate their marketing strategies continues to intensify its momentum. It’s got the marketing industry occupied with two major questions: How will the retail and e-commerce sectors continue to evolve post-pandemic? How must marketers adapt their marketing strategy to respond appropriately to the change? Here are eight post-pandemic trends that marketers need to have on their radar. 1# Inflation As A Risk Factor: Consumers Are Becoming More Cost-Conscious The…
Read more: 8 eCommerce and Retail Post-Pandemic Trends
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