ESPs
SMS marketing has quickly become an essential channel for businesses. Here are seven best practices to help you make the most of it. If you’re like the average American, you spend around 36 minutes using your smartphone to text or call people every day. Most of these communications are done without a thought. However, the rapid-fire texting you do with your friends isn’t appropriate for marketing communications. SMS marketing is one of the more interruptive ways of communicating with consumers because people feel compelled to read text messages. The 2020 Mobile Consumer Engagement report by Sinch found that 2 in 5 consumers have more than 50 unread emails in their inbox, but only around 2 in 50 have more than 50 unread texts. Many bulk SMS providers emphasize high open rates as one of the best features of text message marketing. We see it as a sign of higher stakes.…
Ecommerce continues to grow each year. In fact, during the third quarter of 2021, ecommerce sales accounted for 13% of all sales. What do these numbers tell us? Online purchases aren’t slowing down anytime soon, and learning how to scale an ecommerce business has never been more critical. Scaling vs. growing your businessHow to scale your ecommerce business: 6 effective tipsImplement automationOffer free shippingMake the website fast and navigableAmp up your customer service experienceCommunicate value in the product copyCollect reviews and display themStart Scaling Today Scaling vs. growing your business Most people confuse how to scale an online business with how to grow it. So, what’s the difference? Growing a business refers to increased revenue due to using more resources, such as staff, capital investment, and product line. In this regard, the business grows in size but may not necessarily make profits. On the other hand, scaling refers to increasing…
One of the keys to successful advertising is to put your ads in front of the right people at the right time. This is your perfect advertising audience. It is important to define the characteristics of this advertising audience before implementing strategies to target them. In this blog, we will share: How to decide the attributes of your perfect advertising audience;Which channels you can use to reach various audiences; andHow to make the best use of your advertising budget. In a growing industry, it is more expensive, competitive and difficult for businesses to advertise online than ever before. Taking a considered approach to your advertising activities is now necessary, and that starts with targeting specific, pre-defined audiences. Attributes Of Your Perfect AudienceChannels For Perfect AudiencesMake Best Use of Your Advertising BudgetMake Your Plan 1. Attributes Of Your Perfect Audience This is likely an exercise you have completed earlier as an…
At Emarsys, we’re all about bringing power to the marketer. That’s because we know today’s marketers are under considerable pressure to drive customer growth and…
Easter is just around the corner, on Sunday, April 17. Now’s the time to kickstart your Easter email marketing campaign. We’ve got a bunch of tips, tricks and fun examples to keep your audience interested in your Easter promotions. Why You Should Do Easter Email Marketing From a business standpoint, Easter can be a very lucrative holiday for most companies. Last year, nearly 8 out of 10 Americans celebrated Easter while over half of those who didn’t mark the occasion by taking advantage of Easter promotions. Source While not as widely celebrated as Christmas and Mother’s Day, in terms of sales, Easter ranks ahead of Valentine’s Day, Father’s Day, and even Halloween. Easter sales in 2021 rose to $21.6 billion. The average shopper spent $179 on Easter gifts and celebrations with their friends and family. The National Retail Federation had surveyed US adult consumers on what they planned to purchase…
Compound Annual Growth Rate, CAGR, is your rate of return for an investment over a specific period. Calculating CAGR by hand is a rather involved process, so below we’ll go over how you can quickly calculate CAGR in Excel. CAGR Excel Formula The formula for calculating CAGR in Excel is: =(End Value/Beginning Value) ^ (1/Number of Years) – 1 The equation uses three different values: End value, which is the amount of money you’ll have after the period has passed. Beginning value, which is the amount of money you began with. Number of years, which is the total number of years that have passed. Below we’ll go over an example of how to calculate CAGR for a five years time frame in Excel using the sample data set shown below: 1. Identify the numbers you’ll use in your equation. Using the sample data set above, The end value is 2143 (in…
Finding a new job can be a nerve-wracking experience. You pour your heart and soul (not to mention your entire work history) into this document and wait by the phone (or your inbox) for the interview requests to come in. Fortunately, there’s a better way to communicate your skills and achievements to a potential employer than the traditional resume and summary. Before you send out resumes for your next career move, learn how a statement of qualifications can help you stand out as a candidate. What is a Statement of Qualifications? A Statement of Qualifications (SoQ) is a shortlist that highlights your most applicable skills and experiences. Your traditional resume, fleshing out each qualification through your relevant work history follows your SoQ. You can think of a Statement of Qualifications in relation to the adage “don’t bury the lead.” It comes from the world of journalism and it’s a constant…
Easter Sunday is fast-approaching, with this year’s spring holiday falling on April 17, 2022. Thinking of running an email marketing campaign to make this holiday “eggstra” special? Read our top tips for creating an awesome Easter email newsletter—or simply Spring-themed if that’s what you’re after. Create my free Easter newsletter with Sendinblue >> How to Make Your Easter Newsletter Relevant From a commercial point of view, Easter sales aren’t on the level of Christmas, Valentine’s Day, or Black Friday – that’s for sure. Holiday email marketing strategies often focus on these fall and winter shopping occasions. However, Easter email campaigns still offer lots of creative opportunities and untapped potential for ecommerce retailers. Easter signals the coming of spring—warmer weather and more sunshine. A spring newsletter is a great way to freshen your subscribers’ inboxes with spring collections and seasonal offerings. It’s also a nice off-season occasion to remind people that…
Since the latest iOS 15 update, Apple has introduced restrictions on the tracking of data on users who use Apple Mail. After several studies on the actual impacts of these restrictions, news arrives on the MailUp platform in the Statistics Area to limit the “damage” of this Apple Mail Privacy Protection. Let’s start with the basics: what is Mail Privacy Protection? This is a novelty that Apple has introduced with the new iOS15 update in the area of Email Marketing and tracking of users’ personal data. In this blog article we started giving some advice to manage this Apple novelty and to monitor the evolution of its impacts over the months. In recent months, the consequences of the Apple update seem to have become stable, and it is therefore time to update our guidelines for handling Apple problems and present the platform’s news to address them in a more informed…
This article is part of our Power Up Your Email series — which shines a spotlight on the email marketing strategies and insights top brands…