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MailUp: How to manage changes to Apple Mail privacy protection: the new statistics from MailUp
- March 31, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News MailUp
MailUp just released a engaging blogpost:
Since the latest iOS 15 update, Apple has introduced restrictions on the tracking of data on users who use Apple Mail. After several studies on the actual impacts of these restrictions, news arrives on the MailUp platform in the Statistics Area to limit the “damage” of this Apple Mail Privacy Protection. Let’s start with the basics: what is Mail Privacy Protection? This is a novelty that Apple has introduced with the new iOS15 update in the area of Email Marketing and tracking of users’ personal data. In this blog article we started giving some advice to manage this Apple novelty and to monitor the evolution of its impacts over the months. In recent months, the consequences of the Apple update seem to have become stable, and it is therefore time to update our guidelines for handling Apple problems and present the platform’s news to address them in a more informed…
Read more: How to manage changes to Apple Mail privacy protection: the new statistics from MailUp
P.S. Do you need help with MailUp? check our Email Service Provider Handbook or Ask for a Consultation
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