ESPs
If you’re looking into WhatsApp Business API, congrats on a sound business decision! WhatsApp is the most popular messaging app with a 98% open rate. This makes it a must-have channel for customer engagement and support. But which of the three WhatsApp solutions should you choose? There’s a big difference between WhatsApp and WhatsApp Business. The WhatsApp Business API adds even more layers of functionality for marketing. So, What Exactly is the WhatsApp Business API? An API connects two software tools together so they can talk to each other and share data. The WhatsApp Business API connects a marketing platform or CRM with the WhatsApp business solution. Access is granted through official WhatsApp business partners, mainly marketing SaaS providers. In short, your software needs a WhatsApp integration to be able to use WhatsApp API to send messages (Sendinblue users, watch this space! ). This is because the WhatsApp Business API isn’t…
For many Americans, a cup of coffee is a morning ritual that perks them up and keeps them going throughout the day. Even though most people now work from home, many are still frequenting local cafés for their daily cup of joe or buying a fresh bag of coffee roast that they can brew at home. If you own a local café and are looking for ways to drum up business, the following coffee shop marketing ideas can help you attract new customers. Get the tools and guidance you need to find new customers and keep your regulars coming back for more. Start a Free Trial of Constant Contact for Restaurants Why effective coffee shop marketing ideas are essential Most people are always in need of a good cup of coffee. Between 2020 and 2021, nearly 167 million 60-kilogram coffee bags were consumed worldwide. This market brings a lot of…
Tracking ad engagement and impact has been historically hit-or-miss. There wasn’t a universal standard for measuring the success of an ad campaign. In fact, the term ROI (return on investment) wasn’t even widely used until the mid-1960s. A lot has changed since then. Advertisers now have access to a wealth of granular ad tracking data for every single campaign they run. Ad tracking lets marketing teams leverage this data to more accurately measure, test, and revise ads based on how users interact with their online campaigns. If you’re new to running online ads, it’s important to spend some time thinking about the specific metrics that will determine the success of your campaign. Ad tracking today exists across a number of different tools and platforms, and advertisers have the ability to collect data on everything from views and clicks, to impressions and behavior across multiple sessions and websites. The sheer amount…
Conditional formatting is a feature in Google Sheets in which a cell is formatted in a particular way when certain conditions are met. The formatting can include highlighting, bolding, italicizing – just about any visual changes to the cell. Just as it can be done for the cell you’re currently in, conditional formatting can also be set based on conditions met in another cell. Let’s dive into how to create this condition based on multiple criteria. How Conditional Formatting Works To learn how to set conditional formatting, let’s use this workbook as an example. It’s a workbook showing website traffic year over year from Q4 2020 to Q4 2021, with the page views along with the year-over-year percentage change. Here’s what we want to accomplish here: When the percentage change is positive YoY, the cell turns green. When it’s negative, the cell turns red. This makes it easy to get…
Are you thinking about starting an online business with a website or an e-commerce store? Then you need a CMS, a Content Management System. This article tells you what a CMS does and how to choose the best one, technically speaking and taking your particular requirements into account. The global market for content management systems, or CMS, is growing exponentially: by 2026 it is expected to be worth $ 123 billion. CMS technology will be an increasingly decisive factor for the success of an online business, thanks above all to the development of user-friendly functionalities and optimization for search engines, which will give web projects that choose the best solutions a head start. What is a CMS? CMS stands for Content Management System. Besides helping you create a website in minutes, a CMS simplifies management of all the content you put on your site: blog posts, video tutorials, product pages…
The ecommerce industry is continuously growing year over year. As the trend will continue in the coming years, the space will get more competitive. That means the implementation of marketing strategies will help online stores stand out. If you’re curious about trending strategies that will help you thrive, you’re in the right place! Keep reading to discover five killer ecommerce marketing strategies that’ll help you win more customers in 2022. Leverage the power of social mediaEnsure cross-platform compatibilityPromote sales and giveawaysOffer outstanding customer supportRequest reviews and feedbackConcluding thoughts 1. Leverage the power of social media Social media plays a crucial role in the marketing strategies of ecommerce businesses. They are the perfect place for promoting products and services, as consumers spend time browsing them daily. With plenty of automation tools available, advertising on social media is an efficient way of reaching out to a mass audience. For example, LinkedIn automation…
When I met my friend Mark, he had just spent the last two years in the pandemic’s social isolation creating an impressive collection of three-dimensional, colorful psychedelic artwork. He knew how to create the art he cared about; what he didn’t know was the keys to branding for artists. As an artist myself, I know how challenging it can be to balance the joys of creating meaningful art with the responsibilities of marketing yourself in a way that can cut through a lot of the noise. It can be frustrating to produce marketable work and not have anyone notice it. Rarely do artists have the budget to hire marketing professionals for their team. A key to getting your artwork seen (and purchased!) is branding yourself as an artist. Now, you’re familiar with all kinds of brands: Think Pepsi versus Coca-Cola. Not only do you know the names of these brands,…
If you’re anything like me, you take about four minutes choosing a filter for your Instagram photo, and about four hours deciding on a caption. Worst of all, after much creative effort and advice from friends, I’m usually barely able to write a caption that goes beyond, “Had a fun day with friends!” And I’m a writer — go figure. Next time you’re contemplating a witty line of text to go with your Instagram photo, take a look at our complete list of captions that suit any mood or occasion you’ll be sharing with the world. You can also customize these captions to make them perfect for your feed. Want more inspiration? Check out our Instagram page to see how we incorporate fun, witty, and engaging captions into our social media content. You can incorporate many of these captions into an Instagram business strategy (just make sure your audience would…
Finding qualified candidates to fill your open positions can be challenging. Job posting sites claim to make the process easy by connecting you with hundreds if not thousands of potential employees. But having such a large pool of candidates can be overwhelming. Just thinking about the sheer volume of work involved in reviewing applications, narrowing them down to good fits, and then vetting those potential candidates is enough to make anyone’s head explode. You work with or run a solid organization with wonderful employees. How do you make sure that you don’t get a bevy of potential candidates, but rather the right candidate? Look at this like finding the perfect place to take your significant other on a special occasion. Sure, you could do a Google search for random restaurants in your neighborhood. You could even check a review site for recommendations. However, you don’t know any of those people,…
One of my favorite movies is “School of Rock,” which also happens to be one of 2003’s best films. In the movie, Jack Black poses as a substitute teacher at a private school, and, after noticing the students are musically talented, he turns the 10-year-olds into a fully-fledged rock band. When assigning roles to the students, he approaches the class president and deems her band manager because she had the organizational skills needed to help the band run smoothly. “Summer,” he says, “You’re in charge of the whole thing.” When I think about marketing operations, I think of this quote — without a team, businesses that depend on technology would have a less-than-seamless experience carrying out their duties. In this post, you’ll learn more about marketing operations and why these teams are essential to a business. The people involved in marketing operations build a foundation that reinforces and supports marketing…