How To
It’s true — marketers don’t think about email open rates as much as they used to. Yet, to get your reader to the actual content of your email — to make that conversion — you have to get them to actually open the email. Their engagement starts with a subject line that captures their attention, one which they won’t simply swipe and delete. If you struggle to write open-worthy subject lines, and your campaigns always seem to be sinking into a pool of failed marketing, don’t worry — you’re in good company because we can help. We think email subject lines should be on the minds of email marketers because they are tied directly to open rates. A subject line starts a reader’s experience with an email campaign, and in an increasingly distraction-filled world, it can also end their experience with it if it isn’t engaging enough. The most critical
What Is B2C Marketing? How Does B2C Marketing Work? How to Build a B2C Marketing Strategy 1. Create meaningful content that engages 2. Understand how…
Table of Contents What is Omnichannel Retailing & Why Is It Important? Benefits of Omnichannel Retailing Omnichannel Retail Examples Sephora Walgreens Starbucks Disney Amazon Final…
SMS is an essential marketing channel for all kinds of businesses. But, it can be tricky to nail down what kind of message is appropriate for SMS, and what kind will annoy and drive away your customers. Read this post for five incredible SMS marketing examples of messages your audience actually wants to read. Everyone likes getting gifts. But everyone also has that one weird family member. You know, the one who makes you ugly crocheted “fashion statements” for Christmas and gets you underwear for your birthday. Usually, they have good intentions, but they’re probably unaware and out of touch with what people actually want. In short message service (SMS) marketing, many brands, unfortunately, become just like your Great Aunt Margaret. Someone told them that “Those hip young people like text messages,” and they started sending SMS marketing messages that are the equivalent of a crocheted necktie and tighty-whities. According…
From in-store to in-app to online, regardless of where your customers shop with your brand, they expect a connected, personalized experience. In the past, true…
From social media to online shopping, mobile is winning the battle for attention over desktop — and its usage is increasing at a rapid rate. …
Even in 2022, email marketing is still one of the best-performing digital channels ever created, boasting a ROI of $42 for every $1 spent. Facebook…
SMS marketing has quickly become an essential channel for businesses. Here are seven best practices to help you make the most of it. If you’re like the average American, you spend around 36 minutes using your smartphone to text or call people every day. Most of these communications are done without a thought. However, the rapid-fire texting you do with your friends isn’t appropriate for marketing communications. SMS marketing is one of the more interruptive ways of communicating with consumers because people feel compelled to read text messages. The 2020 Mobile Consumer Engagement report by Sinch found that 2 in 5 consumers have more than 50 unread emails in their inbox, but only around 2 in 50 have more than 50 unread texts. Many bulk SMS providers emphasize high open rates as one of the best features of text message marketing. We see it as a sign of higher stakes.…
Email subject lines can make the difference on whether or not your email gets opened, or even noticed, in a crowded inbox. See what it takes to craft great ones time and time again in this post. In any relationship, your opening line sets the tone for what’s to follow and emails are no different. Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines. In fact, 69% of email recipients report email as spam based solely on the subject line. Even if your subscribers don’t report an email as spam, people typically look to the subject…
Email subject lines can make the difference on whether or not your email gets opened, or even noticed, in a crowded inbox. See what it takes to craft great ones time and time again in this post. In any relationship, your opening line sets the tone for what’s to follow and emails are no different. Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines. In fact, 69% of email recipients report email as spam based solely on the subject line. Even if your subscribers don’t report an email as spam, people typically look to the subject…