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Ecommerce has been growing in popularity for a while now, and events of the last few years have pushed even more of us toward buying online. The one principal difference between selling from a website and selling from a bricks-and-mortar store is that customers can’t feel or experience products before they purchase. That puts the onus on sellers to give a virtual impression of the items they sell. A lot of the responsibility for that falls to the humble product description — that short write-up describing and selling any item you include on your ecommerce site. A product description tells the reader what a product is and why they should buy it. A common mistake is to only do the former, but this is the perfect opportunity to advertise your goods, so make the description sing with appeal! The tips below will help you explain the true value and benefits of
The economy is recovering from the global pandemic and is on the rise. The B2B space has never been more competitive, but also more lucrative. As the trend will continue in the coming years, the space will get even more competitive. That means that there’s never been a greater need for effective B2B marketing strategies to stand out. Curious about trending strategies that will help you thrive? Then you’re in the right place! Keep reading to discover five killer B2B marketing strategies that’ll help you win more customers in 2022. Get Crystal Clear on your AudienceUtilize SEOTake Advantage of User-Generated ContentCreate a Consistent Brand ExperienceCreate a Social Media Constituent BaseBuild Unique B2B Marketing Strategies Today 1. Get Crystal Clear on your Audience The first thing any brand should do is figure out who their customer is. You can do this by paying close attention to the age ranges of your
The global spam volume per day reached its highest number in July 2021. Out of 336.41 billion messages, almost 283 billion were delivered in spam. This means that a huge number of messages will probably never get seen because people simply don’t have the time to check their spam folders every day. The numbers are devastating. According to Spam Laws, 45% of the emails sent around the world suffer from poor email deliverability and go to the spam folder. This is a nuisance for both parties and, if it happens to you, it can ruin all the effort you put into creating those emails, building your email lists and sending them out. What is email deliverability?9 pitfalls that kill your email deliverabilityNot using an email marketing toolGathering subscribers the wrong wayOvercrowding emails with visualsSending without custom authenticationSending emails that are too small or too largeOnly using single opt-inSending from a…
Ecommerce businesses rely heavily on email and text messages to sell their products and services. Most of them send out newsletters and other forms of marketing communication on a daily basis. If you want to launch an ecommerce business, then you’ll need your own secret weapon to drive sales. You don’t want to send out information that is redundant, boring or irrelevant, so we’ve created a guide on how to use email and text messages to lock down sales and boost productivity in your ecommerce business. Keep reading for our best ecommerce tips! Reuse Existing Content for EmailsTry Different Types of ContentWin Big with SMS MarketingTurn to Automation Reuse Existing Content for Emails Use content marketing to build trust and brand awareness, and attract customers to your brand. This is especially useful for businesses that are trying to sell to customers who might be wary of a new brand or…
Just recently we launched a series of articles that walk you through creating your best emails yet. If you didn’t get a chance to review them, go back and do so! You’ll learn all about buyer behavior and the psychology that’s the root of it all. You’ll also find out why CTAs are so important, why some fail, and what’s the best way of using them. Once you’re done, come back for this final part of your guide to the best emails! Email StructureTypes of LeadsDirect LeadsIndirect Leads3 Steps to Your Best Emails Email Structure Every successful email has 3 parts: LeadBodyClose The lead is the attention grabber. You have to get your reader’s attention in less than 5 seconds. The body is where you present the benefits of your product. The close is where you’ll put your call to action. Just because every successful email has 3 sections doesn’t…
Dropshipping has become one of the most popular business models in ecommerce and for good reason. It’s a simple idea, which is just one of the reasons why it’s become so popular. Stores simply allow third-parties (dropshippers) to fulfill orders for them. So when a customer orders a product from an ecommerce store or website, that store then orders the product from a dropshipper, who sends the product straight to the customer. Without the need to have a massive inventory on hand, vendors can provide customers with the products they need when they need them. Thanks to low capital investment, brands can also scale much faster, but they’re increasingly reliant on dropshipping suppliers. There are issues though. Brands that use dropshippers lose control over the customer experience, and orders can quickly become disjointed. That’s even more of a risk if you choose the wrong dropshipping supplier. When it comes to…
The content of this blog is based on a speech by Pat Flynn, Owner of Flynndustries, LLC, at the Traffic & Conversion Summit 2021. We’re all fans of something. And we all crave a connected community. You may be obsessed with all the latest Apple products, lululemon leggings, that new Pina Colada Bailey’s or a stylish Smeg toaster. Just like we’re superfans of other people’s businesses, people can become raving fans of your business. Read on to find out how you can do that! What Raving Fans Look LikePersonalized ExperiencesAudience TypesCasual AudienceActive AudienceCommunityCreate Community Connection PointsRaving Fans What Raving Fans Look Like Here’s what a true fan looks like: They pre-order your products before they’re releasedThey tell their friends, family and community about youThey demand your products and get upset when they’re out of stockThey wait for your announcements, sales and new releases In a way, fans are like business…
After its invention in the 1980s, marketing automation was reserved only for wealthy businesses with massive customer bases. It used to be a costly tool, but due to technology development over recent years, great software for your marketing automation strategy is more available than ever before. Today many marketing departments tend to automate repetitive tasks by using the software. Marketing automation includes social media posting, email marketing, and also automated marketing campaigns. The truth is – that automation technology made marketers’ jobs easier, but it should be a combination of software and strategy at its core. Marketing automation is tools and processes that help automate work from simply sending a newsletter to complex omnichannel marketing campaigns. The final goal is to increase traffic, engage audiences and acquire new customers. Predictions show that in the next two years these tools will reach $25.1 billion annually. Should you invest your money into an…
In the previous article of this series, we covered the trust aspect and explained why building it is the vital first step when it comes to effective and engaging emails. If you missed it or need a refresher, go back to it right now and return to this article right after. In this article, we’re going to walk your through CTAs, how you match them to your audiences’ expectations and make your emails stand out in their inboxes. Let’s dig in! Match Your Call to ActionTrust & CTAsJourneysUpsell & Cross-sellReferral CampaignsWord-of-Mouth Marketing Match Your Call to Action Every email you send must have a call to action. There should always be something that you want your reader to do. Don’t send an email for the sake of sending an email. In addition, you have to make sure that your call to action matches the stage of the relationship you have…
Ecommerce continues to grow each year. In fact, during the third quarter of 2021, ecommerce sales accounted for 13% of all sales. What do these numbers tell us? Online purchases aren’t slowing down anytime soon, and learning how to scale an ecommerce business has never been more critical. Scaling vs. growing your businessHow to scale your ecommerce business: 6 effective tipsImplement automationOffer free shippingMake the website fast and navigableAmp up your customer service experienceCommunicate value in the product copyCollect reviews and display themStart Scaling Today Scaling vs. growing your business Most people confuse how to scale an online business with how to grow it. So, what’s the difference? Growing a business refers to increased revenue due to using more resources, such as staff, capital investment, and product line. In this regard, the business grows in size but may not necessarily make profits. On the other hand, scaling refers to increasing…