Maropost
After its invention in the 1980s, marketing automation was reserved only for wealthy businesses with massive customer bases. It used to be a costly tool, but due to technology development over recent years, great software for your marketing automation strategy is more available than ever before. Today many marketing departments tend to automate repetitive tasks by using the software. Marketing automation includes social media posting, email marketing, and also automated marketing campaigns. The truth is – that automation technology made marketers’ jobs easier, but it should be a combination of software and strategy at its core. Marketing automation is tools and processes that help automate work from simply sending a newsletter to complex omnichannel marketing campaigns. The final goal is to increase traffic, engage audiences and acquire new customers. Predictions show that in the next two years these tools will reach $25.1 billion annually. Should you invest your money into an…
In the previous article of this series, we covered the trust aspect and explained why building it is the vital first step when it comes to effective and engaging emails. If you missed it or need a refresher, go back to it right now and return to this article right after. In this article, we’re going to walk your through CTAs, how you match them to your audiences’ expectations and make your emails stand out in their inboxes. Let’s dig in! Match Your Call to ActionTrust & CTAsJourneysUpsell & Cross-sellReferral CampaignsWord-of-Mouth Marketing Match Your Call to Action Every email you send must have a call to action. There should always be something that you want your reader to do. Don’t send an email for the sake of sending an email. In addition, you have to make sure that your call to action matches the stage of the relationship you have…
Ecommerce continues to grow each year. In fact, during the third quarter of 2021, ecommerce sales accounted for 13% of all sales. What do these numbers tell us? Online purchases aren’t slowing down anytime soon, and learning how to scale an ecommerce business has never been more critical. Scaling vs. growing your businessHow to scale your ecommerce business: 6 effective tipsImplement automationOffer free shippingMake the website fast and navigableAmp up your customer service experienceCommunicate value in the product copyCollect reviews and display themStart Scaling Today Scaling vs. growing your business Most people confuse how to scale an online business with how to grow it. So, what’s the difference? Growing a business refers to increased revenue due to using more resources, such as staff, capital investment, and product line. In this regard, the business grows in size but may not necessarily make profits. On the other hand, scaling refers to increasing…
One of the keys to successful advertising is to put your ads in front of the right people at the right time. This is your perfect advertising audience. It is important to define the characteristics of this advertising audience before implementing strategies to target them. In this blog, we will share: How to decide the attributes of your perfect advertising audience;Which channels you can use to reach various audiences; andHow to make the best use of your advertising budget. In a growing industry, it is more expensive, competitive and difficult for businesses to advertise online than ever before. Taking a considered approach to your advertising activities is now necessary, and that starts with targeting specific, pre-defined audiences. Attributes Of Your Perfect AudienceChannels For Perfect AudiencesMake Best Use of Your Advertising BudgetMake Your Plan 1. Attributes Of Your Perfect Audience This is likely an exercise you have completed earlier as an…
When it comes to online marketplaces, shipping is one of the most important aspects of the customer experience. After all, customers want their items as soon as possible, and they don’t want to pay too much for shipping. In this article, we’ll teach you how to design an efficient shipping strategy for your online marketplace. Importance of Convenient and Fast ShippingDirect versus Indirect ShippingLocal and International ShippingNext-day ShippingDisplaying Shipping Information on the WebsiteReturns and RefundsHow to Design an Efficient Shipping Strategy Importance of Convenient and Fast Shipping Shipping is a fundamental part of any ecommerce business. The faster and more convenient you can make shipping, the better chance your customers will have to buy from you. Do you know how much time it takes for someone to make a purchase on your website? One second. That’s all the time they have before they move on to the next site, or…
Good customer service is essential to long-term success. When you’re selling something online, your customers expect you to answer their questions fast. If they don’t get the information they need, you could lose the sale to a competitor. Of course, you can’t be available all the time, and this is where chatbots come in. Chatbots are virtual computer assistants. These AI (artificial intelligence) applications can be installed on your website. When a customer needs assistance, the chatbot will simulate a conversation. On average, chatbots can answer up to 80% of common questions, and 40% of people don’t care if they talk to a chatbot or a live operator if they’re getting the right information. By adding a chatbot to your customer communication mix, you could save up to 30% on support costs. It makes sense to have a chatbot, but they’re not all created equally. Even though it’s a robot,…
Understanding consumer buyer behavior is critical for enhancing the shopping experience. We’re talking both online shopping and regular retail. What’s even better? Predicting it. You know how you get ads and product recommendations so relevant that you can’t believe your own eyes? Similar to personal shopping assistants in retail stores, advanced AI-powered technology can surprise and delight your customers. It’s almost like having your own little crystal ball of the future and knowing exactly what your shoppers will desire today, tomorrow and beyond. So, how is it possible? And what exactly is possible? Read on to find out. Understanding buyers Predicting Consumer NeedsChoosing the right dataPurchase behavior dataRecycled product dataProduct usage dataPredicting Buying Behavior Understanding buyers Before we can understand buyer behavior, we need to get a basic understanding of who they are. While it’s obvious who buys things, sometimes it can be confusing to identify exactly what types of…
The ecommerce industry is continuously growing year over year. As the trend will continue in the coming years, the space will get more competitive. That means the implementation of marketing strategies will help online stores stand out. If you’re curious about trending strategies that will help you thrive, you’re in the right place! Keep reading to discover five killer ecommerce marketing strategies that’ll help you win more customers in 2022. Leverage the power of social mediaEnsure cross-platform compatibilityPromote sales and giveawaysOffer outstanding customer supportRequest reviews and feedbackConcluding thoughts 1. Leverage the power of social media Social media plays a crucial role in the marketing strategies of ecommerce businesses. They are the perfect place for promoting products and services, as consumers spend time browsing them daily. With plenty of automation tools available, advertising on social media is an efficient way of reaching out to a mass audience. For example, LinkedIn automation…
Last month we highlighted our top 2021 partners from our marketing side. Today, we’re extremely excited to put a spotlight on our amazing Commerce Cloud partners. Together, we’ve helped thousands of commerce pros automate their efforts and elevate their marketing game. We have even more amazing initiatives planned for 2022, so stay tuned. In the meantime, get to know these outstanding partners and their businesses. Denis Ruderman, Growth Manager and Felicia Nan, Customer Success Manager at StripeLisa Reta, Head of Customer Success and Growth at CrescoDataSamantha Brown, Director/Owner at Shore DigitalDavid Donohue, Managing Director at Donohue Consultancy and Tim Davies, Multichannel Retail Strategist at ZELLIS 1. Denis Ruderman, Growth Manager and Felicia Nan, Customer Success Manager at Stripe Stripe is the fastest-evolving payment platform and a key partner of Maropost Commerce Cloud. Their users-first approach has helped our customers to focus on innovation and customer experience. Through features enrichment, Stripe…
Ecommerce SEO, or search engine optimization, is very important to increase the amount of website traffic to your site from search engines, typically Google. Organic search accounts for over 53% of all website traffic, whereas paid ads only account for 15% (Brightedge Research, 2019). For this reason, it is important to focus on SEO for your ecommerce website, rather than spending on paid ads. Here’s some handy hints on how to improve your ecommerce SEO results when using Maropost. Conduct data-driven researchOptimize Product PagesOpen more selling pages Use Google AnalyticsDiversifying Investment 1. Conduct data-driven research You need to determine how large the customer driven demand is for your product range and the size of the market is. Organic search is simply about understanding which keywords your consumers are typing in when looking for the products you offer. Therefore you must do keyword research for every single related keyword to establish…