CTA in Emails

In the previous article of this series, we covered the trust aspect and explained why building it is the vital first step when it comes to effective and engaging emails. If you missed it or need a refresher, go back to it right now and return to this article right after. In this article, we’re going to walk your through CTAs, how you match them to your audiences’ expectations and make your emails stand out in their inboxes. Let’s dig in! Match Your Call to ActionTrust & CTAsJourneysUpsell & Cross-sellReferral CampaignsWord-of-Mouth Marketing Match Your Call to Action Every email you send must have a call to action. There should always be something that you want your reader to do. Don’t send an email for the sake of sending an email.  In addition, you have to make sure that your call to action matches the stage of the relationship you have…