Maropost
Every business, big or small, knows that it should invest in marketing. But marketing means something different for everyone. For some, it’s banner ads, for others it’s social media. There are many different ways to promote your store, and they all take a lot of time and resources that typical ecommerce businesses don’t have. Moreover, where’s the return on all that? Every activity needs to be tracked separately. Email marketing is just one of the tactics, but it’s proved to be invaluable and effective for many ecommerce brands. Without it, growing meaningful relationships with buyers is truly difficult and expensive. And long-lasting relationships are the key to sales, repeat purchases and brand loyalty. Although email is one the oldest forms of ecommerce marketing, it still delivers the highest ROI for online store owners that adopt it correctly. In comparison with social, email marketing is 40 times more effective when it…
eBay is truly an online shopping destination like no other. It has almost 12 million visitors every month, and two out of every three Australian adults having bought something on ebay.com.au in the past year. An estimated AUD $15.7 billion of automotive parts and accessories is sold globally on eBay each year*. Half of all automotive parts buyers have at least one vehicle in their eBay Garage. “A car or truck part sells every 3 seconds on ebay.com.au” * Derived from https://au.oberlo.com/blog/ebay-statistics and eBay Inc published financial reports Buying car and motorcycle parts or accessories online can be daunting. To start, shopping online is radically different from ordering a part over the counter at a motor dealership where the customer can interact in real time with a parts interpreter. Accuracy is much more accurate online though. If a customer can easily find their specific model and then only see parts and accessories…
With the holidays fast approaching, many people are in need of a little help with their gift giving. And if you’re not into crowds or waiting in line at retail stores, then there is no better place to look than online. To help you out, we’ve compiled a list of the best ecommerce businesses around the world for your holiday shopping needs. No matter what you celebrate, now’s the time to spread the holiday cheer and have fun! More and more shoppers care about the story behind the brand, the values it stands for and how exactly it operates. Here’s a list of great online stores that aim to provide outstanding customer experience and scale their businesses. One thing they all have in common is this – they leverage the power of ecommerce and marketing automation to stand out this holiday season and beyond. And they do that by utilizing Maropost!…
Email marketing is one of the oldest and most reliable mobile marketing strategies out there. With the right elements in place, emails could be your ultimate weapon in marketing and improving your marketing campaign. But wait…what is email marketing automation? Email marketing automation is basically sending out email campaigns automatically based on triggers (or automation workflows), categories, segments and schedules you create and set. You no longer have to type and send out a hundred emails every day manually (very time-consuming!). Instead, with automation you can arrange a set of messages and schedule them for a particular audience. A successful email marketing automation strategy can: Boost engagement along the customer journey Increase revenue Improve efficiency Are you excited yet? Now you might be wondering asking: “How can I build a successful email marketing automation strategy?” There are several different ways to do this, but we are here to give you the best. Here are five…