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Everyone wants to find ways to keep customers interested as long as possible, which can be challenging. The problem is that customers are constantly getting marketing messages from all directions. It’s often impossible to cut through the noise and give customers helpful content or offers. In this article, we will talk about how the Maropost platform can help you keep customers engaged at every stage of the sales funnel. Maropost Marketing Cloud is an all-in-one platform that helps businesses streamline their marketing efforts and deliver a cohesive message across email, social media, SMS, and other channels. One of the most effective communication platforms is email marketing; one of the most important metrics to track is your open rate. This gives you an indication of how well your emails are engaging with your audience. If your open rate is low, it could be a sign that your content is not relevant
The checkout process is one of the most frustrating parts of online shopping for a customer. Think back to your own shopping experience: whether you’re buying a new pair of shoes or a new jacket, all of the excitement can be easily tarnished by a glitchy website. And it gets even worse when you have to deal with five or more pages of checks and questions that don’t seem to add up to anything. To avoid the stress of trying to understand why your checkout is slow, and to help you reach your sales goals, we’ve gathered tips from experts on how to speed up the checkout process for your customers. Here are three tips on how to accomplish that and make sure you’re leading them to click “Yes” to your offers. 1. Simplify the Checkout Process The faster your customer can check out, the faster your business makes sales.
So you’ve launched your first email marketing campaign. (We bet you that little task took longer than you thought!) Whether promoting a new product or attracting leads, it takes some time to pull the right headlines, copy and images together. But that’s just the first step. The next is knowing how to measure your newsletter or email marketing KPIs. But before you can start tracking, you must know what you’re measuring. Not all email marketing campaigns are about generating sales (although that’s likely your ultimate goal). For example, you may have other goals, such as: re-engagement generating brand awareness education (e.g. a blog or eBook) growing another email list collecting additional data on subscribers Too many marketers are tracking just 3-5 KPIs for their email campaign metrics. But when it comes to KPIs for email marketing there are around 10 KPIs you need to watch to get the complete picture.
Email SaaS onboarding has been an integral part of running and growing SaaS businesses. And yet, there are online marketers that have yet to realize its full potential. But what is email onboarding? And why do SaaS marketers love it so much? In this post, we’ll tell you everything you need to know about onboarding emails and provide tips on how you can convert more leads using this strategy. We’ll also provide examples of onboarding emails and explain what makes each one a good reference point. So let’s not waste any more time and jump right in. Why email onboarding mattersHow To Create Great SaaS Onboarding SequencesFigure Out Which Email Sequences You Need To IncludeKeep inactive users in mindHave a solid call-to-actionEmail onboarding mistakes to avoidDon’t send generic emailsDon’t send long emailsDon’t stick to using the same copyBest examples Why email onboarding matters Email onboarding is your first point of
Technology advances at a pretty impressive rate. Things that are cutting edge today will feel outdated in six months’ time. Fostering a long-lasting business plan for a company that exists in a digital space is not easy to do in this context. Just when you think you’re getting on top of things, some new development comes along to push you back a few steps. Adaptability and an ability to embrace this reality is key if you’re looking to grow your business. One of the newest ways to do this is through software known as an ecommerce chatbot. Throughout this article, we’ll take a look at what they are and why you should be using them. What Is a Chatbot?Time SavingAccuracyCost SavingReturn on Ad SpendingAccessibilityMarketing StrategyAbandoned Cart RevenueIs an Ecommerce Chatbot Worth the Investment? What Is a Chatbot? In short, an ecommerce chatbot is software designed to simulate a conversation with
Your ecommerce website reputation is everything. A professional, reputable online store not only helps you build credibility with your customers, but it also ranks better with Google. This indicates that high-quality content will please the search engine and your customers. When we talk about an ecommerce website’s reputation, we’re referring to how your customers view it and how Google views it. If you can please both, your website will perform strongly in the SERPs (search engine results page), drive more traffic and land more sales. All of that are a major foundations when it comes to scaling your ecommerce store. In this article we’ll take a look at 5 ways you can improve your website’s reputation. 5 Tips For Improving The Website Reputation of Your ecommerce StorePublish Valuable ContentUpdate Your ContentLaunch a Guest Post CampaignUse High-Quality ImagesImprove Your Site Speed Load TimeHow to Improve Your Online Store’s Reputation: Final Thoughts
Shopping is known to be therapeutic for many. In recent times, people started turning to online stores for all their shopping needs. Whether consumers want to buy clothing or electronic products, online shopping stores have become the ultimate go-to option. The wide range of options and convenience that the online stores offer attracts more customers to shop online. There were about 2.14 billion online shoppers worldwide in 2021. However, in order to stand out in the crowd, having appropriate marketing strategies for your eCommerce business is a must. Only when you have the right marketing strategies you can appeal to more customers and grow your sales. Nevertheless, make sure that all your marketing efforts are not focused on online channels only. Remember that even today there are people who would prefer buying from offline stores. This is exactly where omnichannel marketing strategies come into the picture. Omnichannel marketing allows your
When done correctly, email drip campaigns yield remarkable results. Email is one of the best marketing channels around. For every dollar spent, marketers generate an ROI of $38, making email marketing more profitable for customer acquisition than social media. But standalone email newsletters do little to nurture and retain leads. New subscribers will only receive fresh emails from the moment they join up, not previous ones that were equally useful. However, email automation strategies drive better conversions because they help you nurture relationships with subscribers. The result? Increased click-through rates, audience engagement and trust. Here’s your complete guide to email drip campaigns and how to make it work for you. Why are Email Drip Campaigns Necessary?Five Kinds of Email Drip Campaigns to ConsiderWelcomingBirthdaysCart AbandonmentCross-selling or UpsellingPromoting Special OffersGet Started with Email Drip Campaigns Today Why are Email Drip Campaigns Necessary? Email drip campaigns are automated email sequences sent on a
Email marketing is one of the marketers’ go-to solutions for promoting businesses online. It’s still one of the most trusted digital marketing channels. In the past few years, communication apps such as Slack, Microsoft Teams, etc., have been coined the term “email killers”. But is this true? Have these communication apps replaced the mighty email? We will explore the challenges faced by email marketers in this article. The short answer is “Nope!” With a projected 4.3 billion email users by 2023, email marketing remains one of the best ways to connect with your customers. With nine out of ten marketers relying on email marketing to distribute content organically, it still holds the title of the top channel for growing small and medium-sized businesses. ROI for email marketing campaigns can go up to 4200%. Email marketers also face an endless cycle of strategizing and executing a marketing campaign. Email marketing is
The best route to succeed in the digital marketing space is to build a solid content strategy. This will ensure your brand’s sustenance in the long run. But it’s tricky to create content that converts every time. Companies are constantly struggling to hit the mark as it has become quite clear just how vital content marketing is to tap into the right audience. There are very few marketing strategies that give results as consistent and long-term as good content. And it is imperative for B2B companies to create content that converts as they cannot reach their audience as easily as B2C brands can. This is because marketing for B2B ventures is quite different from the traditional sales whims. Celebrity referral programs or TikTok dance challenges might not be the best ways to get your leads queued. Marketing your services to established businesses demand innovative effort and specialized tactics. So here’s