email authentication
Use these 5 steps to authenticate your email program. Authentication will help mailbox providers recognize you as a legitimate sender and protect you from phishing. The post How to Authenticate Your Email in 5 Steps (Email Authentication 101) appeared first on SendGrid.
Email marketing has been a popular marketing strategy for a long time, but with the increase in competition, it’s becoming more and more difficult to get your audience to open and engage with your emails. However, there are several strategies you can use to improve your email open rates in 2023. Table of Contents 1. Introduction 2. Understand Your Audience 3. Create Catchy Subject Lines 4. Personalize Your Emails 5. Segment Your Email List 6. Optimize Email Frequency 7. Use Eye-catching Images 8. Keep Your Emails Mobile-friendly 9. A/B Test Your Emails 10. Provide Value 11. Clean Up Your Email List 12. Use Urgency and Scarcity 13. Implement Social Proof 14. Use Emojis in Your Subject Lines 15. Run Deliverability Test 16. Conclusion 17. FAQs 1. Introduction Email marketing remains one of the most effective ways of reaching your target audience. However, in order to achieve your marketing goals, you
Back in October 2019, Microsoft included ARC support in their Microsoft 365 Roadmap, stating that “[ARC] is now enabled for Office 365 hosted mailboxes.” But at that time it could only be used between Office 365 tenants, or from Microsoft’s in-house services. However in June of 2022 they made it possible for each tenant to […]
Back in October 2019, Microsoft included ARC support in their Microsoft 365 Roadmap, stating that “[ARC] is now enabled for Office 365 hosted mailboxes.” But at that time it could only be used between Office 365 tenants, or from Microsoft’s in-house services. However in June of 2022 they made it possible for each tenant to […]
We all know the benefits of email, but we should also be aware of the risks. The biggest risks include bad actors who try to take advantage of the potential vulnerabilities of email systems to infiltrate them with phishing attacks, malware, ransomware, and more. That’s why email defenses are always getting stronger: to protect recipients […] The post How to Send a Secure Email for Access and Delivery appeared first on SendGrid.
Email spoofing and phishing increased by 220% in 2021. With such high numbers, cyber-criminals are taking advantage of opportunities to spoof emails and phish for valuable information and credentials. As a result, the average cost of a data breach in 2021 was $4.24 million! Types of Spoofing There are many ways cybercriminals can attempt to steal your personal information. These are 8 types of spoofing: Email Spoofing When a malicious sender forges email headers to commit email fraud by faking a sender’s email address. Email spoofing turns into a phishing attack when the hacker embeds the spoofed email with malicious links or an attachment that can install malware onto the recipient’s computer. Caller ID Spoofing When a caller attempts to disguise their identity by falsifying the phone number sent to your caller ID screen during phone calls. They use these spam calls to try and trick you into giving away confidential…
Email marketing has been a staple in internet marketing. Despite this tough pandemic, marketers have developed new email marketing trends to help businesses continue to generate revenue with their email programs. This article shows you the latest email marketing trends that will assist you in making an impact in your email marketing efforts in 2022. Companies have tried their best to make adjustments during this pandemic. They have had to rethink and restructure everything that comes with running a business, developing an email marketing strategy to connect with their customers, as well as, running successful email campaigns. So, what is the best way to recover from this epidemic and stay ahead of your competition? Digital marketing is the answer! Learn these top marketing trends for 2022 to show you how email marketing can help you attract email clients that will lead your business to success. Read along as we dive…
The number of valid DMARC policies observed in the DNS increased by 28% over the first half of 2021, to a total of 3.46 million, based on analysis of data supplied by Farsight Security. This was double the growth rate during the same period in 2020, when roughly 330,000 new records reflected a 17% increase […]
The number of valid DMARC policies observed in the DNS increased by 28% over the first half of 2021, to a total of 3.46 million, based on analysis of data supplied by Farsight Security. This was double the growth rate during the same period in 2020, when roughly 330,000 new records reflected a 17% increase […]
The Japan Anti-Abuse Working Group (JPAAWG) held its second annual meeting in Tokyo, Japan on November 14th and 15th, 2019. DMARC.org director Steve Jones was invited to give a general update on DMARC and related matters, and the slides from that presentation are now available for download (with notes). The update covers a number of areas, including two new publications from the […]