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Using an Email API can help connect an app or service to an email service provider without the heavy developmental lift. Learn more about email APIs. The post What Are Email APIs? appeared first on SendGrid.
Are inbox providers and your email recipients giving you positive feedback? Are your emails making it into the inbox as a result of that positive feedback? Or is negative feedback resulting in poor email deliverability? Email performance determines if your emails make it into the inbox or not. It can take extensive research and deliverability […] The post Introducing the SendGrid Engagement Quality Metric appeared first on SendGrid.
SendGrid’s Web API and SMTP Relay are the two primary methods of integrating with and sending email through SendGrid. You can think of their differences like methods of delivering a package: you could send a package in the mail, or you could drive it to the destination yourself. While the methods of delivery are different, […] The post Web API vs SMTP Relay: How Should You Send Your Email? appeared first on SendGrid.
Learn what is Microsoft Smart Network Data Services (SNDS), including how to utilize SNDS data to improve your email program. The post What Is Microsoft Smart Network Data Services (SNDS) and Do I Need It? appeared first on SendGrid.
Email templates make designing emails so much easier. Here’s how to customize SendGrid’s email templates in our Marketing Campaign’s product. The post How to Customize an Email Marketing Template appeared first on SendGrid.
Reaching the inbox often comes down to complex algorithms that senders don’t know. Learn how Inbox Monster and Twilio SendGrid help you learn from spam traps and make informed sending decisions. The post Inbox Monster’s New Email Deliverability Data Points appeared first on SendGrid.
Event Webhooks are an essential tool for businesses that rely heavily on email marketing. They provide real-time* data on customer interactions with emails, allowing businesses to make data-driven decisions to improve their email marketing campaigns. Event Webhooks are a powerful way to collect, process, and deliver events in real-time. There are two types of events: […] The post The Power of Event Webhooks: Top 3 Advantages appeared first on SendGrid.
Simple mail transfer protocol (SMTP) delivers outgoing emails and doesn’t accept incoming emails. Read why this is important if you’re sending mass marketing or transactional emails. The post SMTP Relay Service: What Is SMTP Relay & How Does It Work? appeared first on SendGrid.
Mailbox providers monitor channels for email traffic to decide what is a reputable source of wanted mail, and what to filter out. If your business does not send enough email volume to successfully establish a sending pattern for mailbox providers to assess, then it’s best to send your email on a shared IP infrastructure with […] The post Maximize Deliverability Control with Shared IP Address Pool Improvements appeared first on SendGrid.
Is email throttling bad? Read this breakdown from Twilio SendGrid of what often causes email throttling and some strategies to prevent it. The post What Is Email Throttling? appeared first on SendGrid.