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Easter is just around the corner, on Sunday, April 17. Now’s the time to kickstart your Easter email marketing campaign. We’ve got a bunch of tips, tricks and fun examples to keep your audience interested in your Easter promotions. Why You Should Do Easter Email Marketing From a business standpoint, Easter can be a very lucrative holiday for most companies. Last year, nearly 8 out of 10 Americans celebrated Easter while over half of those who didn’t mark the occasion by taking advantage of Easter promotions. Source While not as widely celebrated as Christmas and Mother’s Day, in terms of sales, Easter ranks ahead of Valentine’s Day, Father’s Day, and even Halloween. Easter sales in 2021 rose to $21.6 billion. The average shopper spent $179 on Easter gifts and celebrations with their friends and family. The National Retail Federation had surveyed US adult consumers on what they planned to purchase…
Eliot Harper from CloudKettle has done an amazing thing: Tasked himself with understanding the different types of global unsubscribe handling in the Salesforce Marketing Cloud platform, and created this fantastic explanation of how these work and what Marketing Cloud users should expect as far as how these will impact who you can or cannot send email messages to via that platform. If you’re an SFMC user or consultant, you’ll know that this is a complex feature that can confuse folks easily. Eliot does a wonderful job of breaking it down and helping to make it easy to grasp. Great job, sir!
Finding a new job can be a nerve-wracking experience. You pour your heart and soul (not to mention your entire work history) into this document and wait by the phone (or your inbox) for the interview requests to come in. Fortunately, there’s a better way to communicate your skills and achievements to a potential employer than the traditional resume and summary. Before you send out resumes for your next career move, learn how a statement of qualifications can help you stand out as a candidate. What is a Statement of Qualifications? A Statement of Qualifications (SoQ) is a shortlist that highlights your most applicable skills and experiences. Your traditional resume, fleshing out each qualification through your relevant work history follows your SoQ. You can think of a Statement of Qualifications in relation to the adage “don’t bury the lead.” It comes from the world of journalism and it’s a constant…
Compound Annual Growth Rate, CAGR, is your rate of return for an investment over a specific period. Calculating CAGR by hand is a rather involved process, so below we’ll go over how you can quickly calculate CAGR in Excel. CAGR Excel Formula The formula for calculating CAGR in Excel is: =(End Value/Beginning Value) ^ (1/Number of Years) – 1 The equation uses three different values: End value, which is the amount of money you’ll have after the period has passed. Beginning value, which is the amount of money you began with. Number of years, which is the total number of years that have passed. Below we’ll go over an example of how to calculate CAGR for a five years time frame in Excel using the sample data set shown below: 1. Identify the numbers you’ll use in your equation. Using the sample data set above, The end value is 2143 (in…
Easter Sunday is fast-approaching, with this year’s spring holiday falling on April 17, 2022. Thinking of running an email marketing campaign to make this holiday “eggstra” special? Read our top tips for creating an awesome Easter email newsletter—or simply Spring-themed if that’s what you’re after. Create my free Easter newsletter with Sendinblue >> How to Make Your Easter Newsletter Relevant From a commercial point of view, Easter sales aren’t on the level of Christmas, Valentine’s Day, or Black Friday – that’s for sure. Holiday email marketing strategies often focus on these fall and winter shopping occasions. However, Easter email campaigns still offer lots of creative opportunities and untapped potential for ecommerce retailers. Easter signals the coming of spring—warmer weather and more sunshine. A spring newsletter is a great way to freshen your subscribers’ inboxes with spring collections and seasonal offerings. It’s also a nice off-season occasion to remind people that…
Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Done correctly, personalized marketing becomes a value-add that makes it easy for consumers to find exactly what they want—whether that’s a product, service, a trusted advisor, or information. Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off. McKinsey says companies that use a personalization marketing strategy may see a revenue lift that ranges from 5% to 25%, depending on the industry. In fact, it’s become so common that more than 70% of customers now consider it a basic expectation. What is personalized marketing? Personalized marketing is often referred to as one-to-one marketing (or 1:1 marketing). It uses some type of known personal information to tailor a message to customers or potential customers. By contrast, more traditional marketing that is…
Since the latest iOS 15 update, Apple has introduced restrictions on the tracking of data on users who use Apple Mail. After several studies on the actual impacts of these restrictions, news arrives on the MailUp platform in the Statistics Area to limit the “damage” of this Apple Mail Privacy Protection. Let’s start with the basics: what is Mail Privacy Protection? This is a novelty that Apple has introduced with the new iOS15 update in the area of Email Marketing and tracking of users’ personal data. In this blog article we started giving some advice to manage this Apple novelty and to monitor the evolution of its impacts over the months. In recent months, the consequences of the Apple update seem to have become stable, and it is therefore time to update our guidelines for handling Apple problems and present the platform’s news to address them in a more informed…
This article is part of our Power Up Your Email series — which shines a spotlight on the email marketing strategies and insights top brands…
Evan writes, “Hi Al, My email address has just been compromised and now I am receiving hundreds of System Administrator and Mail delivery failure notices sent to my inbox from all those poor people who have received unwanted spam from my address. I noticed your name on the web when I went searching to find out how and if I can stop this happening and was hoping that you might have some ideas other than changing my email address?”Hey Evan, I’m sorry to hear you’re going through that. But don’t despair, this soon will pass. In the mean time, here’s what you should do.Change your email password, just to be safe. All throughout history, it’s been pretty unlikely that the bounces coming back from spam have anything to do with sending from your actual email account and email system. Do change that password, though, just in case. If a bad guy had…
Imagine a world where you could start the sales process by selling directly to your best-fit, highest-value accounts. No wasted time trying to market to unqualified leads who aren’t the right fit for your business. Meaning, you could move straight into the phases of engaging and delighting your target accounts. Talk about efficiency, right? Account-based marketing allows you to weed out less-valuable companies early on and ensure Marketing and Sales are in complete alignment — in return, your team can leap into the critical processes of engaging and delighting those accounts much faster. ABM helps your business work and communicate with high-value accounts as if they’re individual markets. By doing this — along with personalizing the buyer’s journey and tailoring all communications, content, and campaigns to those specific accounts — you’ll see greater ROI and a boost in customer loyalty. Before we take a look at the additional benefits of…