salesforce
Time for a quick recap! People ask me about this a lot — how does one deal with ghost clicks or bot clicks in Salesforce Pardot (aka “Marketing Cloud Account Engagement”)? These unwanted clicks come from multiple sources, but primarily from email and network security devices and services meant to scan inbound email messages at companies and mailbox providers, looking for malicious links. What can happen is that they can inflate your click rate (an email to 500 people suddenly has 10,000 clicks logged) and besides making your stats wonky, they can interfere with engagement tracking and occasionally unsubscribe recipients accidentally.I’ve had this list of link kicking around for a while now, and I thought it would be good to share it here. Without further ado, here’s my Pardot Bot Click / Bot Prevention reading list:First, learn about “Metrics Guard.”Next, read about “Automatically filtered activity in a Pardot emails.”Then check
Hey, Pardot users! Looking for a recorded webinar that covers on deliverability best practices, how to maximize deliverability success when sending via the Pardot (aka Marketing Cloud Account Engagement) B2B email platform? Well, we’ve got you covered right here at Spam Resource. On August 24, 2022 Ben LaMothe hosted a Tampa Pardot User Group meeting, and invited me to attend. We talked about how best to keep a clean house (meaning clean data) in Pardot, what your options are for data cleanup, as well as touching on deliverability best practices and how to use Pardot’s built-in features to help boost your engagement and, by extension, boost your deliverability success. Check out the recording below, and don’t check out Ben’s Pardot tips and tricks blog at PardotGeeks.com and his recent article for DemandGen on this very topic.
Eliot Harper from CloudKettle has done an amazing thing: Tasked himself with understanding the different types of global unsubscribe handling in the Salesforce Marketing Cloud platform, and created this fantastic explanation of how these work and what Marketing Cloud users should expect as far as how these will impact who you can or cannot send email messages to via that platform. If you’re an SFMC user or consultant, you’ll know that this is a complex feature that can confuse folks easily. Eliot does a wonderful job of breaking it down and helping to make it easy to grasp. Great job, sir!
Last week it was SFMC Geeks, but today it’s Pardot Geeks! I love it when smart and kind geeks share knowledge to better empower others on how to do the right thing. A few weeks ago, Ben LaMothe (Pardot Solutions Architect at BDO Digital) led a Tampa Pardot User Group meeting on the topic of Email Deliverability Best Practices. He, along with Lori Trzcinksi, Brandon Walton, Stephen Stouffer and Katherine Lehman, share their expertise and experiences relating to best practices around email deliverability. It’s good stuff! Find it here, and be sure to bookmark the Pardot Geeks blog, if you’re a user of Salesforce Pardot and want to learn more about how it all works.
Lesley Higgins (a Marketing Solutions Consultant at NuAge Experts but prefers to refer to herself as a Marketing Cloud Developer) posting over at SFMC Geeks recently shared a valuable tip for Salesforce Marketing Cloud users who might want to override the default bounce processing logic to more quickly suppress certain types of addresses. It’s a good thing to do; getting rid of bad addresses more quickly means subsequent sends are likely to deliver faster and a higher bounce rate can negatively impact your deliverability success (meaning that more quick suppression of bouncing addresses can have a positive impact). Read all about it here.
From The DRIP: More great content from Lucy Mazalon. This time around, she details what Salesforce Pardot does to help users deal with non-human interactions, aka bot and security device clicks and activity. Metrics Guard and Visitor Filters being two key Pardot features that will help you out. And, very importantly, she didn’t forget the two-click unsubscribe — making sure that your unsubscribing user has to click a button or link on the landing page before they are considered unsubscribed. Bots won’t do that; people will. (If your email sending platform doesn’t support two-click unsubscribe, then you need to start asking them why that is. It’s a best practice nowadays.)Read it here.
Salesforce is hiring two compliance engineers for the Marketing Cloud (formerly ExactTarget) Messaging Experience team, and I think these are for what I would have called “abuse desk” roles, back in the day. Are you good at dealing with inbound reports of complaints, spam issues, concerns over practices and investigating those issues appropriately?”In your role as a Compliance Engineer, the quality of our partnership with customers experiencing deliverability challenges is paramount. We let data guide and inform each and every engagement, strategically pinpointing areas of improvement and plotting a course for successful outcomes.”If you have a proven ability to utilize messaging delivery-related analytics to help inform and guide our customers on where opportunities for improvement lie and you have a deep understanding of the mechanics of successful messaging programs (IP Warming, ISP Feedback Loops, Opt-in permission best practices, among others), then this could be the role for you.Want to apply?…
